A strong content strategy is crucial in the world of e-commerce for driving traffic, improving conversions, and building brand authority – that goes without saying. Today, with a drastic increase in online sales thanks to the pandemic and an increased reliance on...
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5 Steps To Create Great E-Commerce Content
The truth is, keeping up with E-Commerce marketing trends could be a full time job. In 2022 we've already seen a dramatic change in the ways people digest content. Short-form videos for one. So as the old saying goes, what got you here may not get you there. Simply...
Maximize the Value of Your PIM with Retail Media Creation Tools
Your Product Information Management (PIM) system is your go-to repository for your e-commerce product catalog. Not to mention which, a PIM system is a major investment. Once you've made that investment, how can you maximize the value of it? Go To Market ImagesThe...
Prime Day Extends Beyond Amazon. What Is Your Strategy?
Not surprisingly, newer E-Commerce players are taking a page out of Amazon’s playbook. Retailers like Walmart and Target have decided to create their own versions of Amazon’s Prime Day, offering major online and in-store discounts across various industries. Unless you...
Save Time And Money With Dynamic Media Assets
Recreating your media assets every time you need a change is time-consuming and costly. Fortunately, you can now create re-usable digital media assets. Account managers, brand managers and designers can easily update these assets in a matter of minutes. Dynamic media...
How Sales & Marketing Can Customize E-Commerce Assets
Fresh E-Commerce media assets are needed for on-site display ads, run of network ads, mobile hero images and rich media. You can make them in a variety of different creative tools. But unless you're an experienced graphics designer, this takes a lot of time. Even...
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