It’sRapid
Our Story
It’sRapid was born from a challenge that many enterprise brands still face today: how do you scale high-quality commerce content fast enough to keep up with modern retail?
One of the world’s largest CPG companies approached our founder, David Feinleib, with a problem. Despite massive creative resources, their teams were struggling to keep pace with the growing demand for retailer-specific eCommerce content, seasonal campaigns, and constantly evolving digital requirements. The ask was simple but ambitious: build a platform that could automate content production at scale while still maintaining brand consistency, creative quality, and retailer compliance.
That challenge became It’sRapid.
What began as a solution for generating eCommerce imagery quickly evolved into a comprehensive AI-powered content production platform. Today, It’sRapid helps brands transform product data and existing assets into fully designed content for every channel, including PDPs, retail media, social, digital catalogs, sell sheets, videos, presentations, and more. By connecting directly into PIM, DAM, and commerce ecosystems like Salsify, Syndigo, Bynder, and retailer networks, It’sRapid enables brands to move from source-of-truth product data to ready-to-publish content in seconds instead of weeks.
Today, leading global brands use It’sRapid to reduce manual production work, accelerate speed-to-market, support seasonal campaigns, localize content, and scale omnichannel commerce experiences without sacrificing brand standards.
Our Team
David Feinleib, Founder & CEO
Dave is known for his dedication to customers and team members. An experienced entrepreneur and executive, he thrives on translating business requirements into products that everyone can use. His previous company, Content Analytics, a leading E-Commerce Analytics and Content Management platform, was acquired by Syndigo/The Jordan Company in 2019. Earlier in his career, he led Product Management teams at Microsoft and was an investor at Mohr Davidow Ventures. Dave is the author of Bricks To Clicks, Big Data Bootcamp, and Big Data Demystified. Dave holds a BA from Cornell University and an MBA from the Graduate School of Business at Stanford University. When he’s not working on IT’SRAPID, he enjoys spending time in the outdoors with his family.
Dan St. Pierre, Sales
Before It’sRapid, Dan was Vice President of Sales, North America for eStoreMedia. Prior to eStore, Dan led Marketplace Growth for Brainlabs, and was Global Director of Business Development for Profitero. Dan began his career with Sports Insights (now Action Network). Dan holds a Bachelor’s Degree from Saint Joseph’s College.
Melyssa Revilla, Customer Success
Melyssa joined It’sRapid after multiple roles in the agency world supporting clients. From training to project management to hands-on work delivering best in class creative, Melyssa has an unparalleled passion for helping customers be successful.
Andrew Galkin, Product
At It’sRapid, Andrew combines his interests in technology, data and design. Andrew works closely with customers, product and engineering. Previously, Andrew worked at Content Analytics and Syndigo.
Brian Rauls, Finance
Brian Rauls manages finance, accounting, HR, operations and legal for technology and financial services companies. His areas of expertise include cash management, financial controls and accounting policy & systems and the implementation of best practices. A highly skilled communicator, Brian manages relationships with C-level executives, investors, internal teams, partners and clients, and is adept at identifying critical issues and formulating and implementing solutions quickly, decisively, and cost-effectively. Brian holds a BA in Operations Management from CSU Fullerton.
Advisors
Keith Anderson
Keith was previously head of strategy at Profitero, a leading digital shelf analytics company.
Bryan Gildenberg
Bryan Gildenberg is the Founder and CEO of Confluencer Commerce and one of the well-known “CPG Guys.” Prior to Confluencer Commerce, Bryan was SVP, Commerce at Omnicom and Chief Knowledge Officer at Kantar. Bryan holds an MBA from the Babson Graduate School of Business. A highly respected industry commentator, speaker and writer, Bryan works with leading brands and retailers worldwide to provide unparalleled industry insight.
Anne Zybowski
Anne Zybowski is Vice President E-Commerce and Digital Shelf at Circana (which was formed through the merger of IRI and NPD). At Circana, Anne leads the commercialization of the Circana Digital Shelf Platform. Prior to Circana, Anne was Vice President of Strategy and Business Development at Ideoclick and Team Leader, Omnichannel and Digital Shelf Analytics at The Clorox Company. Anne holds a BA from The Johns Hopkins University and an MBA from the University of Rochester – Simon Business School.
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