Our Story

It all started when one of the largest CPG companies in the world approached our founder, Dave Feinleib, about a new business opportunity. Despite having tremendous resources, the company’s creative team was challenged to keep up with the demands for content being placed on its creative team and agencies.

The executive at the client posed the following: if Dave and his team could build software that would help scale content creation, while adhering to the Brand style guidelines, the CPG would be the first customer for the product. It was too good an opportunity to pass up and IT’SRAPID was born!

What started out as a simple web tool for building E-Commerce banners for a single retailer rapidly became a comprehensive toolset for creating banners, images, videos and more across multiple retailers, social networks and direct-to-consumer sites.

IT’SRAPID now supports a variety of different channels, formats and brand style guides, across Retail Media Networks, Social Networks and On-Page (Above The Fold and Below the Fold) Content. Other customers soon joined the IT’SRAPID community and IT’SRAPID was off and running.

Our Team

David Feinleib, Founder & CEO
Dave is known for his dedication to customers and team members. An experienced entrepreneur and executive, he thrives on translating business requirements into products that everyone can use. His previous company, Content Analytics, a leading E-Commerce Analytics and Content Management platform, was acquired by Syndigo/The Jordan Company in 2019. Earlier in his career, he led Product Management teams at Microsoft and was an investor at Mohr Davidow Ventures. Dave is the author of Bricks To Clicks, Big Data Bootcamp, and Big Data Demystified. Dave holds a BA from Cornell University and an MBA from the Graduate School of Business at Stanford University. When he’s not working on IT’SRAPID, he enjoys spending time in the outdoors with his family. 

Matthew Vargas, Product
At IT’SRAPID, Matt combines his dual interests in technology and design. As a Product Manager at IT’SRAPID, Matt works closely with customers, product and engineering. Previously, Matt worked at Sports Aptitude and was a Coding Instructor at Code With Us. Matt holds a BA in Economics from Colorado College and is currently completing his Master’s Degree in Computer Science at Northeastern University.

Tony Green, Customer Success
As head of Customer Success at IT’SRAPID, Tony thrives on helping customers build great creative and solve business challenges. He has immense experience with managing creative design teams, PIM and DAM system implementations and E-Commerce analytics. Prior to IT’SRAPID, Tony led Customer Success at Content Status, and at Syndigo, after its acquisition of Content Analytics. Previously. Prior to Content Analytics, Tony was a Senior Customer Success Manager at Preatorian Digital.

Dan Aitmambetov, Customer Support
Dan joined IT’SRAPID after multiple years supporting Product Information Management and E-Commerce analytics platforms. From training to feature requests to jumping in to help create a video, image or display banner, Dan has an unparalleled passion for helping customers be successful.

Gio Avila, Sales
Before IT’SRAPID, Gio led North American Go-To-Market and Sales strategy for Japanese Digital & Analytics agency Principle America. He was VP of Business Development for Socialive and Director of Business Development for Punchkick Interactive, a developer of custom mobile applications that was acquired by Wipfli. He attended Columbia College Chicago.

Brian Rauls, Finance
Brian Rauls manages finance, accounting, HR, operations and legal for technology and financial services companies. His areas of expertise include cash management, financial controls and accounting policy & systems and the implementation of best practices. A highly skilled communicator, Brian manages relationships with C-level executives, investors, internal teams, partners and clients, and is adept at identifying critical issues and formulating and implementing solutions quickly, decisively, and cost-effectively. Brian holds a BA in Operations Management from CSU Fullerton.

Keith Anderson. Keith was previously head of strategy at Profitero, a leading digital shelf analytics company.

Bryan Gildenberg. Bryan Gildenberg is the Founder and CEO of Confluencer Commerce and one of the well-known “CPG Guys.” Prior to Confluencer Commerce, Bryan was SVP, Commerce at Omnicom and Chief Knowledge Officer at Kantar. Bryan holds an MBA from the Babson Graduate School of Business. A highly respected industry commentator, speaker and writer, Bryan works with leading brands and retailers worldwide to provide unparalleled industry insight.

Anne Zybowski. Anne Zybowski is Vice President E-Commerce and Digital Shelf at Circana (which was formed through the merger of IRI and NPD). At Circana, Anne leads the commercialization of the Circana Digital Shelf Platform. Prior to Circana, Anne was Vice President of Strategy and Business Development at Ideoclick and Team Leader, Omnichannel and Digital Shelf Analytics at The Clorox Company. Anne holds a BA from The Johns Hopkins University and an MBA from the University of Rochester – Simon Business School.