Beyond the Shelf
An open exploration of the people and process behind eCommerce. Host David Feinleib sits down with innovators across CPG, retail media, and the digital shelf to unpack the strategies driving eCommerce success.
Latest conversations from the digital shelf
#141
10 MIN
BTS Live from Retail Media Summit: Marlow Nickell (Grocery TV)
Marlow Nickell — Co-Founder & CEO, Grocery TV
Recorded at the P2PI Retail Media Summit in Chicago, Dave Feinleib catches up with Marlow Nickell, Co-Founder & CEO of Grocery TV. Marlow shares how in-store retail media has evolved, why regional grocers are leaning in, and how Grocery TV has grown to 6,700 stores. He also discusses why the store remains such a valuable media environment, how brands should think about creative built for in-store, and what Grocery TV’s In-Store Perception Report reveals about shopper receptivity and purchase influence.
#140
26 MIN
REWIND: The New Rules of Retail Media Creative — with Walmart Connect's Garima Ahuja
Garima Ahuja — Sr. Partner Development Manager, Walmart Connect
A repeat of Dave’s insightful discussion with Garima Ahuja on how Walmart Connect helps brands connect with shoppers across the full funnel using Walmart’s scale and first-party signals. Garima and Dave discuss why creative has become one of the biggest opportunities — and challenges — in retail media, and how It’sRapid Optix™ helps brands streamline creative production, optimize before launch, and publish more efficiently…
#139
6 MIN
BTS Live from the Digital Shelf Summit: Dawn Powell (Kids2)
Dawn Powell — Kids2
Recorded at Digital Shelf Summit 2026, Dawn Powell shares what stood out at the event — the pace of AI innovation and how teams are finding practical ways to bring new capabilities into day-to-day workflows. She discusses Kids2’s partnership with It’sRapid around image translation and reflects on winning the Digital Shelf Transformer Award….
#138
29 MIN
The New In-Store Media Playbook — with LG's Tom Bingham
Tom Bingham — Director of Vertical Market Sales, LG Electronics
Tom Bingham shares how digital display technology is evolving from reliable screens into broader customer experience platforms across retail, QSR, grocery, C-store, stadiums, venues, and transportation. He breaks down why in-store retail media is moving so quickly and how AI, analytics, and attribution are shaping the next phase of in-store content and advertising….
#137
31 MIN
Why Complex Categories Need Smarter Content — with Dean McElwee
Dean McElwee — Author of Ecommerce for CEOs
Dean McElwee shares what he’s learned working across global brands and complex categories — including why DIY and home improvement require a different ecommerce content playbook. He digs into SKU complexity, spec data, mobile legibility, and why analytics should help teams understand not just what to fix but why those fixes matter in the shopper decision process…
#136
26 MIN
The New Rules of Retail Media Creative — with Walmart Connect's Garima Ahuja
Garima Ahuja — Sr. Partner Development Manager, Walmart Connect
Garima Ahuja shares how Walmart Connect is helping brands connect with shoppers across the full funnel using Walmart’s scale, solutions, and first-party signals. She breaks down why creative has become both the biggest opportunity and the biggest operational challenge in retail media, and how the Walmart Connect + It’sRapid partnership streamlines creative production…
#135
26 MIN
Always Be Optimizing — with Ferrero's Helen Makri
Helen Makri — Sr. Manager of eCommerce Digital Content, Ferrero
Helen Makri shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing brand portfolio. Ecommerce content has to do more than look good: it has to address shopper barriers, support conversion, and be tailored to each retailer and audience.
#134
29 MIN
How AI Agents Are Rewriting Enterprise Workflows — with Field Materials AI's Eldar Sadikov
Eldar Sadikov — Co-Founder & CEO, Field Materials AI
Eldar Sadikov shares how AI has changed from classical machine learning to modern LLMs and agents, why vertical AI companies need to start with deep industry pain points, and how AI-native software changes the way teams think about workflows, UI, and automation.