In a world where shoppers are increasingly using their phones to build shopping lists, Newell Brands has found innovative ways to stand out on mobile while keeping the consumer experience front and center. Making the Mobile Hero Work Newell recently tackled a...
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Insights, product updates, digital shelf strategies, and more!
What Is Digital Shelf Optimization? A Complete Guide for Brands
Digital shelf optimization is the process of improving how products appear, perform, and convert across ecommerce retailer websites. It focuses on increasing product visibility in search results, improving the quality of product detail pages (PDPs), and ensuring that...
Why Speed to Market Is The New Digital Shelf Advantage
For years, brands focused on perfecting product content before publishing it. Teams would spend weeks designing product detail page (PDP) images, refining copy, and aligning stakeholders before launching updates. But the digital shelf has changed. Today, the brands...
What Signals Help AI Understand Products on Ecommerce Sites?
AI is quickly becoming part of the ecommerce shopping experience. Retail platforms like Amazon and Walmart now use AI assistants such as Rufus and Sparky, while external AI engines like ChatGPT, Perplexity, and Google AI Overviews increasingly help shoppers research...
Key Takeaways from the WBR Commerce Media Summit: Retail Media, Digital Shelf Optimization, and What Comes Next
Retail media continues to evolve rapidly, and the recent WBR Commerce Media Summit made one thing clear: the future of commerce media will be shaped not only by advertising technology, but also by the quality of product page content. Across discussions with brands,...
How Do Product Images Influence AI Search Results (AEO/GEO)?
AI is rapidly changing how shoppers discover products online. From Amazon Rufus and Walmart Sparky to ChatGPT, Perplexity, and Google AI Overviews, AI systems are increasingly helping shoppers find and compare products. While most discussions around Answer Engine...
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