The commerce content AI platform deepens partnerships with global CPG leaders and surpasses 140 episodes of its "Beyond the Shelf" podcast. PALO ALTO, Calif. — Aug. 26, 2026 -- It'sRapid, the leading AI platform for commerce content, is entering the second half of...
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It’sRapid Reads
Insights, product updates, digital shelf strategies, and more!
Why Creating Sell Sheet Templates Just Got 100X Easier with It’sRapid.AI
For many brands and manufacturers, creating product documents at scale starts with a surprisingly manual step: building the templates. Sell sheets, spec sheets, price books, catalogs, data sheets, and other product documents often already exist as PDFs. But turning...
Beyond the Shelf: Russell Stover – Celia Van Wickel
David Feinleib: Hello and welcome back to Beyond the Shelf. Today we're tackling two of my favorite topics, candy and commerce. For those who don't know, the candy industry is valued at nearly $300 billion worldwide, with chocolate accounting for nearly half of that....
Beyond the Shelf: Church & Dwight – Julie Clifford
David Feinleib: On today's show I have Julie Clifford from Church & Dwight. Julie, so great to have you on the show. How's it going? Julie Clifford: Thanks for having me. Things are going really well. 2025 is not short on surprises and new opportunities. David...
Beyond the Shelf: Walmart Connect – Diana Finster
Getting Her Start: From Nielsen Diaries to Walmart Connect Dave Feinleib: So great to be back with everyone on Beyond the Shelf. Today we’re joined by Diana Finster, Head of Agency, Media and Tech Partnerships at Walmart Connect. Diana is helping lead the charge as...
Automate Sell Sheets and Spec Sheets from Syndigo
Your product information is already in Syndigo. So why is your team still copying and pasting it into PowerPoint, spreadsheets, InDesign files, and other documents to create sell sheets and spec sheets? For many manufacturers and distributors, that's still the...
Beyond the Shelf: Syndigo – Simon Angove
David Feinleib: Welcome back to Beyond the Shelf. I'm super excited to have Simon Angove on the show today. Simon, welcome. Simon Angove: Thanks so much, Dave. David Feinleib: Tell us about you, you've got a fantastic background, very unique across entrepreneurship...
Beyond the Shelf: Kids2 – Dawn Powell
David Feinleib: My guest on today's show is Dawn Powell, manager of e-commerce at Kids2. Kids2 is making parenting a little easier, one tiny win at a time, with an innovative line of holistic solutions for early-stage parents that cross borders, categories, and...
Beyond the Shelf: Ferrero – Helen Makri
David Feinleib: Welcome back to Beyond the Shelf. Today I'm joined by Helen Makri from Ferrero. Helen, so great to see you. Helen Makri: Absolutely wonderful to see you too, Dave. Thank you so much for having me on the show. David Feinleib: Thanks for doing this....
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