by ITSRAPID | Mar 25, 2026 | Case Study
In a world where shoppers are increasingly using their phones to build shopping lists, Newell Brands has found innovative ways to stand out on mobile while keeping the consumer experience front and center. Making the Mobile Hero Work Newell recently tackled a...
by ITSRAPID | Mar 19, 2026 | Blog, E-Commerce
Digital shelf optimization is the process of improving how products appear, perform, and convert across ecommerce retailer websites. It focuses on increasing product visibility in search results, improving the quality of product detail pages (PDPs), and ensuring that...
by ITSRAPID | Mar 18, 2026 | Blog
For years, brands focused on perfecting product content before publishing it. Teams would spend weeks designing product detail page (PDP) images, refining copy, and aligning stakeholders before launching updates. But the digital shelf has changed. Today, the brands...
by ITSRAPID | Mar 17, 2026 | Blog, Design, E-Commerce, Uncategorized
AI is quickly becoming part of the ecommerce shopping experience. Retail platforms like Amazon and Walmart now use AI assistants such as Rufus and Sparky, while external AI engines like ChatGPT, Perplexity, and Google AI Overviews increasingly help shoppers research...
by ITSRAPID | Mar 16, 2026 | Blog, Creative, E-Commerce, Retail Media
Retail media continues to evolve rapidly, and the recent WBR Commerce Media Summit made one thing clear: the future of commerce media will be shaped not only by advertising technology, but also by the quality of product page content. Across discussions with brands,...
