blog
It’sRapid Reads
Insights, product updates, digital shelf strategies, and more!
Getting Her Start: From Fashion to Ghirardelli David Feinleib: My guest on today’s show is Pam Perino, eCommerce Content Operations and Development Manager at Ghirardelli Chocolate. Pam joined Ghirardelli after a career in the fashion space with Claiborne, DKNY Jeans,...
David Feinleib: My guest on this show is Jared Taitel, Director of Ecommerce Marketing, Merchandising, and Design. Jared leads PepsiCo’s Ecom Merchandising and Design teams, enhancing the presence and search optimization of PepsiCo’s product portfolio and digital...
Retail media continues to evolve rapidly, and the recent WBR Commerce Media Summit made one thing clear: the future of commerce media will be shaped not only by advertising technology, but also by the quality of product page content. Across discussions with brands,...
Short Answer A Mobile-Ready Hero Image (MRHI) is a product image designed so shoppers can instantly identify a product on mobile screens, where packaging text is often too small to read. Mobile-ready hero images improve the visibility of critical information such as...
Global creative standards - local requirements. How can leading brands satisfy the need to maintain global standards while enabling local/regional users to customize product detail page images and retail media banners for local market needs? With It’sRapid Creative...
Building sell sheets and spec sheets is time-consuming and prone to errors. Yet sell sheets and spec sheets are critical when it comes to having successful meetings with buyers and merchants, or standing out at crowded trade shows and events. Many of our clients asked...
“It’sRapid helps us create product detail page copy, titles and images that convert. We're able to get products to market faster, perform better in organic search results on Amazon, Walmart and other retailers, and scale content creation across thousands of items. But...
If there's one thing that's frustrating for sales people, it's when they've got an interesting prospect, but they don't have the information at their fingertips that the prospect is looking for. Often that's the case with Sell Sheets and Spec Sheets, which is why we...
If you're suffering from long lead times to get Retail Media campaign creative built and set live, you're not alone. The retail media operations teams we speak with typically quote turnaround times ranging from eight to 10 weeks - that's a whole lot longer than they'd...
Playbooks, success stories, AI-powered strategies, and more straight to your inbox.
No spam. Unsubscribe anytime.