The demand for e-commerce creative is skyrocketing. That’s because every campaign, from display ads to image carousels and below-the fold brand content needs fresh creative. In an increasingly crowded online world, the challenge is how to build the creative that tells...
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Asset Variation through Video Content
The New Year is closer than we think and your team is planning your high-level 2022 E-Commerce creative strategy (among 1,000 other things). Part of this conversation is going to be about creative needs. You may consider what you’ve done in the past and the easy...
Nimble Creative Swaps are the New Norm
The name of the game is rolling with the punches. If we’ve learned anything from being a part of the E-Commerce industry over the past year and a half it’s that the world is unpredictable. Just when you think you know how the next few months are going to play out, you...
2022 Omni-Channel Planning
It’s that time of year again to express the obligatory, “I can’t believe we’re already planning for next year. I feel like this year just started!” Believe it or not, that time has come again and it’s important this year to put E-Commerce at the forefront of your...
Prep for Back to School
The back to school and back to college timeframe has always been a power window across multiple different industries. After a long summer off, parents prep themselves and their kids to return to pre-, in- and post-school routines. This 2021 back to school window is...
Prime Day Extends Beyond Amazon. What Is Your Strategy?
Not surprisingly, newer E-Commerce players are taking a page out of Amazon’s playbook. Retailers like Walmart and Target have decided to create their own versions of Amazon’s Prime Day, offering major online and in-store discounts across various industries. Unless you...
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