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Scaling Display Ads for E-Commerce
Display advertising can be an incredibly effective tool. When done right, it can work to both drive brand awareness and brand affinity as well as product sales. When done wrong, you can leave a sour taste in someone’s mouth as to how he or she perceives your brand....
On-Site Advertising — What Works?
Advertising directly on a retailer site puts your brand as close as possible to the point of purchase. It allows you the opportunity to speak directly to your potential customers when you can guarantee they are in that purchase mindset. So now that you’re given this...
Save Time And Money With Dynamic Media Assets
Recreating your media assets every time you need a change is time-consuming and costly. Fortunately, you can now create re-usable digital media assets. Account managers, brand managers and designers can easily update these assets in a matter of minutes. Dynamic media...
How Sales & Marketing Can Customize E-Commerce Assets
Fresh E-Commerce media assets are needed for on-site display ads, run of network ads, mobile hero images and rich media. You can make them in a variety of different creative tools. But unless you're an experienced graphics designer, this takes a lot of time. Even...
The Challenges of Building Retailer Specific E-Commerce Banners
To date, there has not been a good solution for building retailer-specific e-commerce banners. However, the demand for e-commerce related digital media continues to grow, with no end in sight. Building retailer-specific banners is challenging for a few reasons: 1)...
Create Great Looking Product Images for Virtual Bundles
Amazon Virtual Bundles have been a big hit with sellers. Virtual Bundles let you combine two to five products together into a new listing sold as one product. That means you can create differentiated pricing for your Amazon listings compared with similar products on...
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