It’s commonplace that different skill areas within an organization can butt heads – sales vs marketing, marketing vs creative, etc. Each area of expertise addresses problems from their own, unique perspective. Hypothetically all of this should be able to work together...
We all know E-Commerce has evolved. Across the globe, people shifted their mentality about what it looks like to shop. Businesses traded brick and mortar storefronts for digital ones. Consumers learned new ways to ‘Add to Cart’ and shopping will never look the same....
Display advertising can be an incredibly effective tool. When done right, it can work to both drive brand awareness and brand affinity as well as product sales. When done wrong, you can leave a sour taste in someone’s mouth as to how he or she perceives your brand....
Advertising directly on a retailer site puts your brand as close as possible to the point of purchase. It allows you the opportunity to speak directly to your potential customers when you can guarantee they are in that purchase mindset. So now that you’re given this...
Recreating your media assets every time you need a change is time-consuming and costly. Fortunately, you can now create re-usable digital media assets. Account managers, brand managers and designers can easily update these assets in a matter of minutes. Dynamic media...
Fresh E-Commerce media assets are needed for on-site display ads, run of network ads, mobile hero images and rich media. You can make them in a variety of different creative tools. But unless you're an experienced graphics designer, this takes a lot of time. Even...
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