As Retail Media continues to grow, more and more retailers are adding support for display ads and shoppable videos on their e-commerce sites. These forms of advertising are a great complement to existing search and sponsored product based support. They lend themselves...
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Insights, product updates, digital shelf strategies, and more!
5 Benefits of Stop Motion Videos
Product videos are one of the best ways to engage shoppers. And with Shoppable Videos (that is, videos ads) now a part of virtually every Retail Media Network’s offerings, the time has never been better to use video to create awareness for your product. One of the...
Display Ad Updates Made Easy
When it comes to creating display ads, one of the most time consuming aspects is making updates across a series of templates required for a campaign. Bulk updates. Unlike our banner builder tool, most existing tools are not designed for viewing and making updates to...
5 Ways To Use Video To Promote Your Products
Did you know that adding videos to your product detail pages can improve conversion rates by 86%? That's why videos can be such a great way to promote your products. From evergreen videos to tentpole opportunities, videos are a great way to grab shopper attention and...
3 Key Tools For Your E-Commerce Content Supply Chain
Doug Stratton, Chief Customer Evangelist at BazaarVoice, shared a great analogy relating the production of content to the creation of product in product supply chains. In it, Doug described the need brands have for building content at scale, across channels, while...
5 Ways To Increase Brand Relevancy With Display Ads
Creating display banners can be slow and time consuming. That's because when it comes to ad campaigns, you typically need multiple banners. In fact, some retail media display ad campaigns require 12 or more ad banners. In this post, we'll take a look at some of the...
3 Key Benefits of a Modular Approach to Content
Taking a modular approach to content means you can repurpose your existing marketing assets to create new images, videos and display ads in no time. IT'SRAPID recently published a comparison of our unique modular content approach with traditional services models for...
Stop Motion Product Videos Made Easy
Having great visual content on your product detail page is more important than ever before. But creating content, especially image infographics and product videos has historically been a slow and expensive process. Plus, costs typically go up even further when it...
IT’SRAPID Hosts Fresh Content Fridays with the CPG Guys, FirstMovr and Market Performance Group
We're always excited when we're able to partner with e-commerce leaders and last week we hosted our first Fresh Content Friday episode with Chris Perry, Chief Learning Officer at FirstMovr, and Rachel Tetreault, Executive Vice President at Market Performance Group...
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