Each year, brands spend billions of dollars on creative. Web sites, logos, branding and display ads all take time and cost money. Historically, the most time consuming parts of the process are often not the most creative. In the case of display ads, for example, the...
A recent study by EyeSee, a leader in behavioral research, showed that ads on e-commerce sites can increase brand purchase by an incredible 40%. However, the lift may not occur in the way you'd expect. A relatively small number of consumers click on the ads...
According to a recent McKinsey article, a great consumer shift is underway, and the changes are here to stay. Here are the five key trends driving the shift in consumer behavior and their implications for brands selling online. 1. Flight to online According to...
If your creative team is anything like most creative teams today, they're swamped. The volume of incoming creative requests has never been more daunting. And it's no wonder since consumers are spending more time--and more of their hard earned dollars--online. These...
Great product photos are key to successful social media campaigns. They're also crucial for display advertising, such as online banner ads. But most product photos come with solid backgrounds. That makes it hard to overlay them on top of new backgrounds or to overlap...
When buying items online, physical product dimensions can help shoppers to understand the exact size of an item. They can inform shipping box size and cost calculations. And when it comes to online advertising, they can serve a third purpose: determining the relative...
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