Over the past few years, many of the tools and approaches for brands to win on the Digital Shelf have matured. For example, Product Information Management (PIM) solutions, which were relatively new five years ago, are now well-established. Digital Asset Management (DAM) solutions have also matured, as have analytics tools for monitoring search rank on the Digital Shelf. All of these tools have made it easier to store content and to measure the success of content once it is created.
