by Katherine Coyle | May 25, 2021 | Creative, E-Commerce
It’s commonplace that different skill areas within an organization can butt heads – sales vs marketing, marketing vs creative, etc. Each area of expertise addresses problems from their own, unique perspective. Hypothetically all of this should be able to work together...
by Katherine Coyle | May 12, 2021 | Creative, Online Advertising, Sponsored Products
If you break down your morning routine, you may realize a majority of the things you do ladder up to your outward appearance: taking a shower, fixing your hair, changing your clothes, etc. It’s possible all of this is done in an effort to present yourself in the best...
by Katherine Coyle | May 4, 2021 | E-Commerce, Online Advertising
We all know E-Commerce has evolved. Across the globe, people shifted their mentality about what it looks like to shop. Businesses traded brick and mortar storefronts for digital ones. Consumers learned new ways to ‘Add to Cart’ and shopping will never look the same....
by Katherine Coyle | Apr 25, 2021 | E-Commerce, Online Advertising
Display advertising can be an incredibly effective tool. When done right, it can work to both drive brand awareness and brand affinity as well as product sales. When done wrong, you can leave a sour taste in someone’s mouth as to how he or she perceives your brand....
by Katherine Coyle | Apr 20, 2021 | E-Commerce, Online Advertising
Advertising directly on a retailer site puts your brand as close as possible to the point of purchase. It allows you the opportunity to speak directly to your potential customers when you can guarantee they are in that purchase mindset. So now that you’re given this...
