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Why Image Count Alone Falls Short: Elevating PDP Performance with Content-Based Analytics
In the competitive world of eCommerce, content is king—but not just any content. On a Product Detail Page (PDP), images drive engagement, trust, and ultimately, conversion. Yet most analytics tools still focus on counting images rather than evaluating what’s actually...
Beyond The Shelf Podcast: Joanna Callahan
My guest on today's show is Jo Callahan. Jo is Vice President of Client Strategy and Insights at Bazaarvoice. Prior to Bazaarvoice, Jo led global partnerships at Pinterest, and before that, she was with Unilever for 10 years, where she led media for the foods business...
It’sRapid Expands Partnership With Instacart Ads
SAN FRANCISCO, Sept. 19, 2024 / It'sRapid, a leader in creative automation solutions, is proud to announce its expanded partnership with Instacart, the leading grocery technology company in North America. It'sRapid is the first API integration to streamline creative...
Beyond The Shelf Podcast: Matt Pierre
My guest on today's show is Matt Pierre, partner at The Partnering Group. Previously, Matt was Senior Director of E-commerce at General Mills and had a 28-year career at Mills across shopper marketing, marketing management, and finance. We discussed Matt's experience...
Creative Automation for Global Use Cases
Global creative standards - local requirements. How can leading brands satisfy the need to maintain global standards while enabling local/regional users to customize product detail page images and retail media banners for local market needs? With It’sRapid Creative...
Beyond The Shelf Podcast: Jeff Cohen
Today's guest on Beyond The Shelf is Jeff Cohen, Amazon Ads Tech Evangelist. At Amazon, Jeff works on a team that services thousands of partners who are building best in class, technology and services on top of the advertising APIs. Prior to Amazon, Jeff was Vice...
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