Display advertising can be an incredibly effective tool. When done right, it can work to both drive brand awareness and brand affinity as well as product sales. When done wrong, you can leave a sour taste in someone’s mouth as to how he or she perceives your brand....
Advertising directly on a retailer site puts your brand as close as possible to the point of purchase. It allows you the opportunity to speak directly to your potential customers when you can guarantee they are in that purchase mindset. So now that you’re given this...
Each year, brands spend billions of dollars on creative. Web sites, logos, branding and display ads all take time and cost money. Historically, the most time consuming parts of the process are often not the most creative. In the case of display ads, for example, the...
A recent study by EyeSee, a leader in behavioral research, showed that ads on e-commerce sites can increase brand purchase by an incredible 40%. However, the lift may not occur in the way you'd expect. A relatively small number of consumers click on the ads...
According to a recent McKinsey article, a great consumer shift is underway, and the changes are here to stay. Here are the five key trends driving the shift in consumer behavior and their implications for brands selling online. 1. Flight to online According to...
If your creative team is anything like most creative teams today, they're swamped. The volume of incoming creative requests has never been more daunting. And it's no wonder since consumers are spending more time--and more of their hard earned dollars--online. These...
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