Creative Operations Workflow

Let your creative brief
do the work for you

eCommerce content production runs through multiple stages across several disparate tools before a single asset goes live. It'sRapid takes in your brief and delivers compliant, approved, channel-ready content in minutes, not weeks.

Submit your creative brief

The brief is the plan, but the
workflow is the problem.

Teams put everything into the creative brief to align stakeholders, set expectations, and lock in requirements. Then, the workflow breaks down across tools, handoffs, and delays.

Current workflow
Step 1
Creative Brief & Planning

Define objectives, audience, key messaging, technical specs, and more.

Step 2
Asset Production

Take photos, capture videos, and generate backgrounds, overlays, and variations.

Step 3
Proofing & Approval

Review internally for legal, retailer, and brand compliance.

Step 4
Channel Adaptations

Edit one asset into multiple sizes, ratios, and requirements based on the retailer or channel.

Step 5
Publishing & Syndication

Push new assets to retailers and advertising platforms.

Step 6
Performance Review

Track conversion tracking to see how the asset converts.

What actually happens
Slow feedback loops
Scattered across email, comment threads, and spreadsheets
Fragmented compliance
Every retailer has different asset requirements
Version chaos
One asset splinters into 5–10 variants with no source of truth
Reshoots & rework
Poor planning forces redoing work that was already 'done'

What if your creative brief could do what it actually needs to do?

The brief already has the objectives, audience, technical specs, and brand requirements. Everything that follows should flow from it, without falling apart.

One brief. One platform. One workflow.

It's not about adding another tool, it's about collapsing the whole pipeline into a single workflow that starts and ends with your brief. With the It'sRapid platform, you can:

Start with your creative brief

Submit the brief you already have. It becomes the single source of truth for everything produced downstream.

Generate assets with AI Studio

Imagery and copy are generated directly from the brief, along with reusable layouts and templates you can run again and again.

QA with built-in proofing

Automated checks are run for spelling, accuracy, retailer compliance, and alignment with the brief before anything reaches a stakeholder.

Share a proof page with all stakeholders

One shareable proof page collects feedback and approvals, giving dispersed teams a centralized place to consolidate work.

Before It'sRapid → After It'sRapid

The same brief, better outcome.

Before
  • ×
    5–7 disconnected tools and subscriptions
  • ×
    Weeks from brief to published asset
  • ×
    Manual compliance checks for every retailer
  • ×
    Feedback scattered across email and Slack
  • ×
    Version tracking across spreadsheets
  • ×
    Reshoots from poor planning or missed specs
After
  • One platform from brief to publish
  • Minutes from brief to approved content
  • Retailer compliance checked automatically
  • One shareable proof page for all feedback
  • One master brief, every channel variant
  • Templates that make the next campaign faster

Submit your creative brief and we'll do the rest

Send us the brief you're working with today and we'll turn it into a proof page you can share with your team.

Start your brief