Plan, brief, and ship creative content faster
Brainstorm campaigns before the schedule is finalized, then turn any plan or inbound email into an organized, production-ready creative brief that drives content 10x faster.
See it in actionContent Planner: plan campaigns before the schedule is finalized
Marketing teams often know what campaigns are coming long before they know when production will begin. Our Content Planner provides a flexible workspace to organize upcoming product launches, seasonal promotions, retail initiatives, and marketing campaigns without locking everything into a calendar.
When the timing is right, convert any planned project into a production-ready creative brief with a single click.
Creative Briefs: turn every request into a production-ready brief
Many creative projects still begin the same way: a quick email with a few attachments, reference images, and a description of what's needed. Our Creative Briefs tool automatically transforms those emails into structured, trackable briefs keeping requirements, assets, conversations, and approvals together in one place.
- Turn inbound emails into structured, trackable briefs
- Keep requirements, assets, conversations, and approvals together
- Start from an email, deck, meeting notes, or an Optix™ PDP audit
- Route approved briefs straight into templated production
Built-in AI for smarter briefing
Whether work starts from an email, a presentation, meeting notes, or an Optix™ PDP audit, teams spend less time documenting projects and more time creating great commerce content.
Email-to-Brief
Automatically convert emails — attachments, reference images, and all — into structured, editable briefs.
AI Mockups
Generate visual concepts with a single click to communicate creative direction before production starts.
Smart Brand Guidelines
Automatically recognize the brand and apply the right guidelines based on prior projects, eliminating repetitive setup.
Turn a plan into a brief in one click
Already tracking a campaign in Content Planner? You don't have to re-enter it once dates are locked. Open the planned project, click Convert to Brief, and It'sRapid carries over your notes, assets, and creative ideas straight into a production-ready Creative Brief — no re-typing, no lost context.
One brief for every format.
Once a brief becomes a template, the same approved inputs can generate content across every channel your team needs.
Let's turn your plans and briefs into a content engine
Bring the campaigns and briefs you're working on today and we'll show you what they can produce tomorrow.