CPG & food product video examples
Video that makes shoppers hungry.
It'sRapid creates product video for food and consumer packaged goods (CPG) brands: seasonal spots, unboxing, stop motion, 3D scenes, and PDP videos. Built from assets you already have, delivered in days, not weeks, for Amazon, Walmart Connect, TikTok, TikTok Shop, and Meta.
Book a DemoSeasonal & gifting
Moments that sell chocolate.
Gift boxes, Easter, Valentine's and limited editions, cut for Amazon, Walmart Connect, brand stores, and TikTok and Meta feeds so every tentpole has motion ready on day one.
Box & unbox
Show what's inside.
Packaging opens, product spills out, and shoppers see exactly what they're buying before they add to cart.
Stop motion
Playful, thumb-stopping, on brand.
Stop-motion style video gives snacks and treats personality, without a studio set or weeks of animation.
Have a launch or season coming up?
Send us your pack shots and we'll show you what's possible.
Food & 3D
Appetite appeal, in motion.
From frozen seafood to beverages, product and ingredients come to life in scenes and 3D renders built from the assets you already have.
PDP & banners
Video and HTML5 for every placement.
Product page videos and animated banners, sized for Amazon, TikTok Shop, and every retailer or network you sell on.
Frequently asked questions
- What is CPG product video?
- CPG (consumer packaged goods) product video shows packaged products in motion to help shoppers understand the product, its packaging, or how it is used. Food and grocery examples include chocolate unboxing, snack stop motion, beverage 3D scenes, and product detail page videos.
- What kinds of CPG video does It'sRapid make?
- Seasonal and gifting spots, box and unbox videos, stop-motion style clips, food and 3D product scenes, PDP videos, review and testimonial cuts, and animated banners for retail media.
- Do we need a photo or video shoot?
- No new shoot is required for most projects. It'sRapid builds videos from the pack shots, packaging files, and product images you already have. Static images can be a starting point for product motion, stop-motion style clips, and seasonal creative.
- What if we don't have all the creative assets?
- Many brands tap into our expert managed services design team to build creative from scratch, swap in new messaging, or create additional assets and sizes. Our online briefing and proofing tools ensure every version comes back approved faster.
- Which formats and placements do you deliver?
- Widescreen, 4:5 and 9:16 cuts for Amazon, Walmart Connect, Instacart, TikTok, TikTok Shop, and Meta, plus brand stores, social feeds and stories, and animated banners sized for each placement.
- Do you make video for TikTok, TikTok Shop, and Meta?
- Yes. Short-form 9:16 cuts for TikTok and TikTok Shop, and feed, stories, and reels versions for Meta, are cut from the same pack shots and packaging files used for the Amazon and retail media versions, so one approved concept covers social and ecommerce.
- How fast can we get video?
- We're called It'sRapid for a reason: most videos are delivered in days, not weeks, so seasonal campaigns make it to market on time.
- Can you create HTML5 banners as well as video?
- Yes. It'sRapid supports video, static banners, and HTML5 banner production for onsite and offsite retail media. The gallery shows video previews of creative; HTML5 banner deliverables are built to the requirements of each placement.
Beyond food and grocery
Not hungry right now?
The same workflow runs in other categories. These review cuts were built for a beauty brand from its own customer reviews.
For illustration purposes only.