Are your videos too long for Product Detail Pages or Sponsored Video ad campaigns?

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When it comes to driving more demand for your products and converting more visits into purchases, video is one of the best forms of content available. That’s because video is engaging and can tell your brand story in a way that no other media can.

In fact, 89% of marketers say video provides a good ROI and 66% of consumers prefer watching a video to reading about a product.

Often when we work with a brand, we find that their existing video assets are long-form. These long-form video assets are over the duration accepted by the retailer or exceed the duration for video length best practices.

E-Commerce Video Best Practices

Amazon recommends that Video Ads not exceed 15 seconds in length. For Sponsored Brands videos, Amazon suggests 15-30 seconds as the optimal length that will hold a viewer’s attention.

That means that long-form content that goes 45 seconds, a minute or even a few minutes in length is not suitable for E-Commerce Video Ads and On-page videos.

Staying within this limit isn’t easy, because so often video were custom created. It’s time consuming to do the scene-splitting and re-editing that’s required to create a shorter video from existing long-form content.

Create Short Form Video In Minutes-Here’s How

Fortunately, there’s a better way. It’sRapid Video Maker tool and Managed Services transform your existing brand content into the short-form media required for E-Commerce sites like Amazon, Walmart, Target, and Instacart, and for your direct to consumer site as well. Our pre-built templates are optimized for retailer best practices.

We can shorten your existing videos. We can also integrate your existing videos and product images into our semi-customizable templates. All this without you’re having to shoot any new video or create new product images. You can work with the creative assets you’ve already got to build something fresh and engaging, while adhering to retailer best practices.

It’sRapid works with some of the most iconic brands in the world to transform creative assets into E-Commerce content and media that drives more demand and increases conversion.

Contact us today to learn more.