Image Optimization

It’sRapid: End-to-End Image Intelligence, Built for Brands

It’sRapid is the only integrated image analytics and optimization platform built specifically for today’s digital retail landscape. Our all-in-one solution empowers brands to analyze, create, and optimize images across the entire product lifecycle—whether for PDPs or Retail Media placements.

Seamlessly connected to leading PIM and DAM systems, It’sRapid delivers scalable image intelligence from pre-publish content planning to live audits and conversion tracking. With a focus on both Product Detail Pages (PDPs) and Retail Media, we help brands drive consistency, compliance, and performance—at scale.

Challenges Brands Face with Image Optimization

Brands today face increasing pressure to deliver high-quality, high-performing imagery across a growing number of digital touchpoints. Yet many still struggle with limited visibility, disconnected workflows, and unclear paths to improvement.

Image performance is hard to measure, and even harder to act on. Brands often know how many images are on a page—but not whether those images are effective, on-brand, or conversion-ready.

• It’s difficult to assess whether images meet both brand guidelines and retailer requirements
• Insights are often limited to counts and compliance, with no clear next steps
• Teams rely on multiple disconnected tools to manage imagery across PDPs and Retail Media
• Without a clear feedback loop, it’s hard to know what to change and what will make an impact

These challenges slow down content teams and leave untapped opportunities on the table—especially when it comes to driving conversion.

The data speaks for itself:

• 93% of consumers consider visual content to be the key deciding factor in a purchase decision.
  (MDG Advertising)
• Products with higher-quality images can increase conversion rates by up to 30%.
  (eMarketer)
• 67% of consumers say image quality is “very important” when selecting and purchasing a product online.
  (Salsify Consumer Research)
• Personalized, relevant content can lift revenue by 5–15% and increase marketing ROI by up to 30%.
  (McKinsey & Company)

In short: great imagery isn’t just about aesthetics—it’s a performance lever. But without the right tools, brands are left guessing instead of optimizing.

It’sRapid’s Analytics Progression: From Visibility to ROI

1. Is It There?

We go beyond the image count to audit by image type—lifestyle, feature, instructional, ingredient, etc. Our AI checks content against brand playbooks, retailer requirements, and category best practices. Fully customizable by brand or segment, this stage delivers detailed visibility into image completeness.

2. Image Actionability

Next, we generate actionable reports that identify where improvements are needed—whether across a brand, a set of SKUs, or an individual PDP. These can be delivered at your preferred cadence and are available for both pre-publish and live content.

3. Optimize for Conversion

Finally, we apply insights from our extensive image training and behavioral analytics to identify which image types and placements actually drive conversions. We analyze emotional engagement, clarity of messaging, and visual storytelling to make specific, prioritized recommendations that move performance.

Full-Spectrum Capabilities

• Live PDP Audits: Real-time analysis of existing content on Amazon, Walmart, Target, Kroger, and other top retailers
• Pre-Publish Reviews: Evaluate content from PIM exports, agency creatives, or DAM systems before going live
• Retail Media Support: Optimize creative for ads and banners with the same AI that powers PDP insight
• Actionable Scorecards: Automated visual summaries and detailed diagnostics at the item, brand, and competitive level
• Conversion Feedback Integration: Loop in performance data to fine-tune recommendations based on real outcomes

See the Difference with It’sRapid

Don’t settle for static image audits or basic checklists. It’sRapid gives you a connected, strategic image system designed for measurable improvement—across every image, every PDP, and every campaign. Find out more about our .

Contact us today to schedule a walkthrough or request a custom analysis of your image performance.