When it comes to PDP performance, many brands focus on image count as a benchmark for success. But is having six images enough if three are redundant and one is missing key context? That’s where Visual Content Health scores from It’sRapid come in.

It’sRapid’s automated content audits go beyond tallying how many images a product has—they analyze what’s in the images and how they’re ordered. Why does this matter? Because visual storytelling drives conversion. The difference between a shopper bouncing or buying often comes down to whether they see the right image, in the right order, at the right time.

With regular Visual Content Health scores, brands get:

• Actionable insights, not just data — Know exactly which SKUs need updates and why.
• Content-level evaluations — Ensure each image clearly communicates a product benefit, feature, or use case.
• Sequence optimization — Position lifestyle and callout images for maximum shopper impact.
• Consistent standards — Maintain visual quality across regions and channels, enabling global teams to drive local results.

Automated audits with It’sRapid don’t just flag what’s missing—they empower your team to fix it fast. And with insights refreshed regularly, you’ll always know how your content is performing—and how to improve it.