When it comes to PDP performance, many brands focus on image count as a benchmark for success. But is having six images enough if three are redundant and one is missing key context? That’s where Visual Content Health scores from It’sRapid come in. It’sRapid’s...
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Stay ADA & WCAG Compliant with Automated Image Accessibility Checks
Improve PDP Accessibility: AI-Powered Compliance Reporting with It’sRapid In today’s digital-first retail environment, accessibility is no longer optional. Brands are expected to deliver inclusive, compliant product content that works for all shoppers—including those...
Image Count vs. Image Quality: What Really Drives PDP Performance
In the competitive world of eCommerce, content is king—but not just any content. On a Product Detail Page (PDP), images drive engagement, trust, and ultimately, conversion. Yet most analytics tools still focus on counting images rather than evaluating what’s actually...
Beyond The Shelf Podcast: Joanna Callahan
My guest on today's show is Jo Callahan. Jo is Vice President of Client Strategy and Insights at Bazaarvoice. Prior to Bazaarvoice, Jo led global partnerships at Pinterest, and before that, she was with Unilever for 10 years, where she led media for the foods business...
Beyond The Shelf Podcast: Matt Pierre
My guest on today's show is Matt Pierre, partner at The Partnering Group. Previously, Matt was Senior Director of E-commerce at General Mills and had a 28-year career at Mills across shopper marketing, marketing management, and finance. We discussed Matt's experience...
Beyond The Shelf Podcast: Jeff Cohen
Today's guest on Beyond The Shelf is Jeff Cohen, Amazon Ads Tech Evangelist. At Amazon, Jeff works on a team that services thousands of partners who are building best in class, technology and services on top of the advertising APIs. Prior to Amazon, Jeff was Vice...
PSD resizing for ad banners and mobile hero images
A number of our customers have approached us about the need to be able to resize PSD files quickly and easily. Their design team or agency built a PSD for one format/size/channel, but they want to repurpose that same asset to be used across a variety of other...
Retail Media Creative Bottlenecks and How to Solve Them
If you're suffering from long lead times to get Retail Media campaign creative built and set live, you're not alone. The retail media operations teams we speak with typically quote turnaround times ranging from eight to 10 weeks - that's a whole lot longer than they'd...
Elevating E-Commerce Content: A Conversation with Ghirardelli
Discover Ghirardelli’s Unique Approach to E-commerce Content Creation! Gain insights into their dynamic content strategy, micro-season tactics, and successful collaborations. Learn how they leverage video content and streamline workflows with It’sRapid for agile and engaging online shopping experiences.
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