Over 75% of online shoppers say product images are the most influential factor in their purchase decisions (NN/g). Yet most brands focus on quantity, not quality. The It’sRapid PDP Image Gap Analyzer is built to change that—automatically detecting missing, underperforming, or non-compliant images across your catalog.

Image Count ≠ Image Performance

Simply having “enough” images isn’t enough. 63% of shoppers say high-quality images are more important than product descriptions (Shopify), and 60% have abandoned a purchase due to poor visuals (Contentsquare).

The It’sRapid Image Gap Analyzer doesn’t just count images. It audits the content of each PDP image—revealing what matters most to your shoppers and flagging exactly what’s missing.

What the Analyzer Detects

It’sRapid scans PDP carousels on Amazon, Walmart, Target, and Kroger to pinpoint where your content is falling short. Analysis is customized in three key ways:

• Category-Specific Gaps:
  • Food & Beverage: Missing nutrition facts, consumption context, prep ideas
  • Beauty & Personal Care: No how-to shots, texture close-ups, or before/after images
  • Consumer Electronics: Lacks scale, feature callouts, or in-use imagery
  • Adult Beverage: Omits tasting notes, origin visuals, and lifestyle pairing cues
• Retailer-Specific Gaps: Different sites = different rules. Ensure PDPs meet the standards of Amazon, Walmart, and other retail partners.
• Brand Playbook Compliance: Validate PDP imagery against your internal standards and fix deviations automatically.

Why Content Gaps Kill Conversions

Today’s shopper expects a full visual experience. 88% of consumers say they trust a brand more when it provides clear, detailed product images (BigCommerce).

A PDP with 7 bland images can underperform one with just 4 targeted, conversion-ready visuals. If your competitors are using swatches, ingredient overlays, and aspirational scenes—and you’re showing only a pack shot—you’re losing ground. Fast.

How the Analyzer Works

The PDP Image Gap Analyzer reviews live product listings at scale—whether that’s a single item or thousands of SKUs. It delivers a detailed report showing:

• Which key image types are missing or off-brand
• How your PDPs compare to category benchmarks
• Where you fall short of retailer or internal guidelines
• What to fix first to drive the most impact

All of it automated. No manual auditing. No guesswork. Just precise, scalable insights.

Part of a Comprehensive Image Intelligence Platform

Image gap analysis is just one capability of the It’sRapid Image Analytics Suite. Brands also use It’sRapid to:

• Test image content behaviorally: Identify the formats and styles that convert best
• Audit for retailer compliance: Flag and fix issues before listings are suppressed
• Benchmark with AI: See how your PDP visuals stack up against top competitors

Whether you’re prepping for seasonal campaigns, updating outdated content, or launching at new retailers, It’sRapid helps you deliver PDPs that perform—everywhere.

Request a Demo

Stop losing sales to image gaps. Schedule a demo of the It’sRapid PDP Image Gap Analyzer and discover what your shoppers—and your PDPs—are missing.