Improve PDP Accessibility: AI-Powered Compliance Reporting with It’sRapid

In today’s digital-first retail environment, accessibility is no longer optional. Brands are expected to deliver inclusive, compliant product content that works for all shoppers—including those with visual or cognitive impairments. That’s why It’sRapid’s Creative Automation Platform now includes AI-powered Accessibility Compliance Reporting as part of its end-to-end solution.

Automated Accessibility Checks for PDP and Ad Content

It’sRapid’s PDP image tools evaluate your product images and creative assets against WCAG 2.1 accessibility standards, helping you identify and fix compliance issues early in the content production process. The platform scans and scores content across critical accessibility areas:

• Text Contrast – Ensures readability with a minimum 4.5:1 ratio
• Font Legibility – Evaluates typeface clarity and size
• Color Usage – Detects overreliance on color alone to convey meaning
• Alt Text / Text Alternatives – Verifies presence and accuracy of descriptive tags
• Layout Simplicity – Analyzes for cognitive clarity and intuitive design
• Non-Visual Compatibility – Checks screen reader support and ARIA tagging

The platform generates a score-based compliance report—like the example below—so teams can quickly pinpoint issues and take action, even without accessibility expertise.

Why Accessibility Matters for Product Detail Pages

Accessibility compliance isn’t just a legal box to check. It’s a key driver of conversion, trust, and inclusivity. When PDP images and advertising creative are optimized for accessibility, they provide a better experience for all shoppers—improving your reach and customer satisfaction.

Compliance Built into Creative Automation

Whether you’re producing hundreds of PDPs or refreshing seasonal ads, It’sRapid enables your teams to ensure content is accessible—without slowing down your workflow. Explore how our Sell Sheet Builder and other tools bring efficiency and compliance together.

Ready to make your digital content more inclusive and compliant? Get in touch with the It’sRapid team to learn more.