• Maintain master images that form for the basis for images and banners that will be localized for specific markets
• Maintain these images in template form so that they can be easily edited and customized for local market needs
• Translate messaging quickly and easily using built-in translation capabilities
• Swap in product images specific to local markets
• Support streamlined proofing and review processes with built-in proofing support

Creative Automation for Global Use Cases: How It Works

Managing localization of content, whether that’s banner ads or product detail page images, for local markets can be complex. Local market teams often don’t have the resources available to customize images for their market while also adhering to global brand guidelines. The It’sRapid Creative Automation Solution for Global Use Cases enables:

Global users to: 

• Import layered PSD files or leverage our managed services team to create template images for them from existing static PNG, JPG and TIFF images
• Quickly and easily make changes to existing images before sharing with local teams for localization
• Publish templates to folders specific to each local market so that local markets can maintain their own versions of the templates

Local users to:

• Translate messaging to local market languages using built-in translation support
• Swap in product and other images specific to their markets
• Leverage integrated proofing tools to streamline the brand and legal review process
• Ensure that only underlying assets with rights for their markets are used in their creative

Create Localized Content via The Web

Historically, it was the case that you would need a number of applications installed on your laptop or desktop to create localized content. This also meant complex folder and file sharing requirements, because files has to be emailed around or users would need to send lengthy messages describing where and how to find files for a specific campaign, product or creative initiative. Large file sizes for creative also made this extremely difficult.

Now, however, global teams can create content globally via a web-based interface, and local teams can localize that content through the same web-based interface. All of the stakeholders can share access to one global hub for assets, templates, revisions, review and proofing. Local users don’t need any specialized software, they can perform all the actions they need to via one streamlined interface, from editing to translation, review and rights management.

Flexible Design Templates

Because our Global Use Case module is built on top of our Creative Automation Platform, it’s easy to customize product detail page image and retail media display banner templates for local markets. Making a quick image swap, whether that’s to a product or background image, translating messaging, or adding text is quick and easy. With built-in proofing and review tools, the process becomes even easier, since region-specific content can be quickly and easily reviewed. This means a more flexible and faster creative process overall.

Find Out More About our Creative Automation Solution for Global Use Cases

What started out as a way to let teams quickly customize images for product detail pages or retail media banners has turned into a highly flexible solution used by global teams to organize the creation and review of visual content worldwide. Whether working with product detail page images that need to have market-specific messaging and product images, or retail media banners that need to be customized for specific retailers, our global content localization solution meets the need. Find out why leading brands use our solution as their global hub for content creation and localization. Book at a time to connect with us here.