Mobile-Ready Hero Images Built for Mobile Commerce
Most hero images are designed for desktop viewing — but over 70% of eCommerce traffic comes from mobile. It’sRapid helps brands analyze, optimize, and generate hero images that are readable and high-performing on mobile screens.
The Mobile Legibility Gap
Most Hero Images Fail on Mobile
Mobile drives the majority of eCommerce traffic, yet most hero images are not designed for small screens. Legibility removes friction and accelerates purchase decisions.
60%+
of global web traffic is mobile
of eCommerce visits happen on mobile
of shoppers say image quality impacts purchase decisions
Optix™ Mobile Scoring
Score Your Images Before They Go Live
The Mobile Legibility Score (Optix™) evaluates hero images across four parameters. Higher scores correlate with faster recognition and higher conversions.
Text Size & Readability
Ensures text is readable on small screens — no pinching, no zooming.
Text Contrast
Key Information Visibility
Visual Clarity
What Goes Wrong
Why Many Hero Images Underperform
Common Issues
Product too small in frame.
Low text contrast
Badge overload
Variant name unreadable on mobile
The Impact
Low visibility in search results.
Missed product claims
Higher cognitive load for shoppers
Lower CTR and more returns
AI-Powered Optimization
Automatically Generate Mobile-Ready Hero Images
Capabilities
AI-powered background cleanup
Intelligent cropping and layout
Variant emphasis optimization
Template-based hero image generation
Features
Combine scoring, previews, and template automation in one workflow to move from audit to optimized hero images faster.
Measurable Results
Mobile Legibility Drives Real Revenue Impact
+17%
Conversion lift from improved images
+30%
Engagement improvement
Faster
Load speeds improve conversion
Higher
Optimized images rank better in search
Thousands of marketers trust It’sRapid to scale retail creative
“With It’sRapid, Pepsi is able to focus on more exciting projects and stay on the bleeding-edge of digital advertising across all owned and retail channels with display ads, shoppable video, images and more.”
— Jared Taitel, Director of E-Commerce Marketing, PepsiCo
All in One Solution
Why It'sRapid?
Built-in Mobile Legibility Scoring
Optix™ automatically scores every hero image for text readability, product visibility, and mobile-first clarity — before it goes live.
Integrate with leading PIM and DAM solutions
Connect with Salsify, Syndigo, Bynder and other systems for seamless workflows.
Speed to market for mobile hero images
Go from product shot to publish-ready mobile hero image in minutes — compliant, on-brand, and optimized for every channel.