How Newell Brands Streamlined PDP Copy Optimization Across 20+ Brands on Amazon

The Challenge: Slow, Manual Workflows Holding Back Growth

Newell Brands, home to more than 20 iconic brands like Rubbermaid, Sharpie, Coleman, and Mr. Coffee, faced a growing challenge in keeping Product Detail Page (PDP) content up-to-date on Amazon.

Amazon
Retailer
20+
Brands
7500+
Items
  • Manual content updates for titles and descriptions across thousands of SKUs
  • Frequent content refresh needs tied to seasonality, SEO trends, and packaging changes
  • Typical update cycles of 8–10 weeks, too slow to keep pace with the competition
  • Inability to efficiently scale content updates across a multi-brand portfolio

With performance on Amazon increasingly driven by optimized, keyword-rich content, Newell needed a faster, smarter solution.

The Solution: It’sRapid AI PDP Writer

Newell implemented the It’sRapid AI PDP Writer, a fully integrated, end-to-end platform purpose-built to streamline the creation and optimization of product titles and descriptions for Amazon and other retailers.

Key capabilities included:

  • Two distinct workflows:
    – Optimize existing content
    – Create new content from scratch
  • Retailer-specific tuning to meet Amazon’s length and formatting rules
  • Built-in brand safeguards to ensure content stays true to each brand’s voice
  • SEO keyword integration to improve discoverability and ranking
  • Real-time UI editing and AI feedback loops to refine results

The Benefits: Speed, Scale, and Smarter Content

With It’sRapid, Newell gained a dramatically more efficient workflow:

  • Significantly reduced turnaround time — from 8–10 weeks to just days
  • Thousands of hours saved annually
  • On-demand refresh capability to stay ahead of trends and competitors
  • Higher PDP performance driven by keyword-optimized copy
  • Greater agility to respond to market and retailer changes

Results: Faster Refreshes, Better Rankings, Stronger Sales

  • Thousands of hours saved per year across brands and product teams
  • 📈 Improved search rankings on Amazon through SEO-enhanced content
  • 🛒 Sales lift tied to more compelling, up-to-date product pages
  • 🧠 Smarter workflows that empower teams to scale without growing headcount

Conclusion

Newell Brands now refreshes and optimizes PDP content at the speed of retail, thanks to It’sRapid’s AI-powered solution—driving measurable improvements in efficiency, discoverability, and revenue performance on Amazon.

About Newell Brands

Newell Brands’ goal is to be a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive.

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