Mondelez Accelerates PDP and Mobile Ready Hero Image Creation with It’sRapid

How Mondelez Uses It’sRapid to Accelerate PDP and Mobile-Ready Hero Image Creation

As a global snacking powerhouse with iconic brands like Oreo, Ritz, Triscuit, Toblerone, and Trident, Mondelez International faces ongoing pressure to deliver clear, consistent, and engaging product content across the digital shelf. With an ever-expanding product portfolio, frequent packaging updates, and region-specific needs, creating PDP (Product Detail Page) imagery at scale is no small task. To meet this challenge, Mondelez turned to It’sRapid to streamline and supercharge its image creation process.

Meeting Modern Shopper Expectations

Today’s consumers shop primarily on mobile devices, where images must communicate key product details in a matter of seconds. Mobile-Ready Hero Images (MRHIs) are specially designed to show product type, flavor, size, and variant clearly—especially in thumbnail views. Mondelez recognized the need to consistently produce MRHIs that not only meet industry best practices but also drive faster shopper recognition and conversion.

A Unified Platform for PDP and MRHI Creation

Using the It’sRapid platform, Mondelez has adopted a centralized approach to creating both Mobile-Ready Hero Images and broader PDP imagery. With It’sRapid, teams can:

• Create PDP and MRHI content more than 10X faster than traditional workflows.
• Auto-apply flavor-specific callout colors in MRHIs—helping shoppers easily recognize product variants like Mint, Peanut Butter, or Birthday Cake.
• Standardize PDP image layouts across brands while still allowing flexibility for seasonal, retailer-specific, or regional variations.
• Handle packaging refreshes effortlessly, ensuring that new product designs are quickly reflected across ecommerce platforms.

Scalable, Brand-Safe, and Fast

The result is a dramatic improvement in agility, speed, and brand consistency. What once took weeks—creating and approving images for dozens of SKUs—can now be done in hours. Built-in proofing and versioning tools reduce back-and-forth between teams, while automation ensures every image adheres to Mondelez’s global brand standards.

Results That Matter

• 10x faster image creation and deployment
• Enhanced mobile shelf visibility through optimized MRHIs
• Efficient handling of packaging updates and seasonal refreshes
• Increased internal productivity across global marketing and ecommerce teams

With It’sRapid, Mondelez has built a scalable, intelligent content system that fuels growth across digital channels—while ensuring every image tells the right story, to the right shopper, at the right time.