The Wine Group Scales Visual Content Creation Across 120+ Brands with It’sRapid
As one of the largest wine producers in the world, The Wine Group (TWG) manages a vast and diverse portfolio of over 120 brands, including household names like Cupcake, Franzia, and It’s a HeadSnapper. To keep pace with the evolving needs of omnichannel retail and seasonal marketing, TWG turned to It’sRapid to scale visual content production while maintaining consistency, flexibility, and speed.
#1
Private Label Wine Producer
120
Brands
1000s
Hours Saved Annually
The Challenge: Speed, Consistency, and Flexibility
Managing imagery for hundreds of SKUs across multiple brands, retail partners, and markets was a logistical and creative challenge. Traditional workflows—often reliant on manual edits and external agencies—were time-consuming and inconsistent. TWG needed a solution that could support evergreen PDP (Product Detail Page) content, seasonal refreshes, and frequent packaging updates, all while maintaining brand standards.
The Wine Group also didn’t have the budget to conduct ad-hoc photo shoots for tentpole events like Mother’s Day and graduations. Creating event-specific PDP content in time for key seasonal moments required a faster, more flexible solution.
The Solution: It’sRapid’s Creative Automation Platform
By implementing It’sRapid, The Wine Group transformed its content production process. The platform’s easy-to-use design interface enabled business teams—not just designers—to generate high-quality images quickly and efficiently. Using pre-approved templates, teams could swap product images, adjust text, and apply seasonal or brand-specific elements while staying within brand guidelines.
TWG now uses It’sRapid to create:
- Tasting Notes graphics that visually communicate flavor profiles
- PDP Carousel Images tailored to each retailer’s specifications
- Mobile-optimized visual content to support the growing mobile shopper base
- Evergreen content that can be updated quickly as needed
- Toolkits for seasonal campaigns, such as Summer or Cinco de Mayo promotional refreshes
- Cost-effective PDP image refreshes for tentpole events—like Mother’s Day and graduations—without needing new photo shoots
The Results
By centralizing and automating image creation, TWG reduced production timelines from days to minutes. The platform also enabled cross-functional collaboration and reduced dependency on design resources, empowering sales and marketing teams to move faster without sacrificing quality.
Key Outcomes:
- Faster speed-to-market for 120+ brands
- Consistent, on-brand execution across retailers and regions
- Increased agility for seasonal and promotional updates
- Ability to support tentpole event imagery without the cost of new photo shoots
- More efficient support for packaging refreshes
With It’sRapid, The Wine Group has built a scalable, future-ready content engine that keeps pace with the demands of modern commerce while elevating the shopper experience across digital shelves.
About The Wine Group
The Wine Group is one of the largest wine producers in the world.
Start creating content faster!
With tools to make every step of your content creation process more efficient and effective, supercharging your sales enablement with It’sRapid has never been easier.