How Church & Dwight Scales Global Content Creation with It’sRapid

Scaling Global Content Creation with It’sRapid

Church & Dwight, the powerhouse behind trusted brands like Arm & Hammer, OxiClean, and Batiste, faced a growing challenge as its need for content expanded across regions, platforms, and partners. Each regional team required customized product detail page (PDP) images and digital ad banners tailored to local market needs—yet building these assets at scale was slow, fragmented, and inconsistent. Distributors and marketers often relied on outdated visuals or had to recreate assets from scratch, leading to brand dilution and inefficiencies across markets.

The traditional content creation workflow was highly manual and dependent on creative specialists. Teams often had to design assets from the ground up, request translations separately, and coordinate changes through centralized creative departments. This slowed down launches, created unnecessary production bottlenecks, and led to content that often strayed from global brand guidelines—whether through inconsistent use of logos, incorrect fonts, or layout changes that compromised brand equity.

To solve these challenges, Church & Dwight adopted It’sRapid, a creative automation platform that acts as a global content creation hub. With It’sRapid, the brand can build a single set of design templates for PDP images and banners, then enable regional teams to adapt those templates—changing only the elements they need while locking in brand-approved logos, colors, and layouts. This approach dramatically reduces production time while ensuring a unified brand identity across all global touchpoints.

What sets It’sRapid apart is its accessibility for business users. Unlike traditional design tools, the platform doesn’t require specialized skills. Local marketers and distributors can quickly and easily create on-brand content themselves, without relying on design teams or external agencies. This flexibility empowers markets to move faster while reducing the burden on global creative resources.

Today, Church & Dwight leverages It’sRapid to produce content across dozens of markets and languages, all from a single platform. By streamlining workflows, enabling local ownership, and preserving brand standards, the company has transformed its global content operations—delivering more content, more consistently, in a fraction of the time.