Atkore Accelerates Spec Sheet Creation with It’sRapid
Creating technical specification sheets across a diverse portfolio of brands used to be a manual, time-consuming process for Atkore. Each update to product data—whether dimensions, certifications, or technical details—required significant manual effort from marketing and product teams. As the company continued to grow its product assortment and brand footprint, the burden of keeping spec sheets accurate and up to date became increasingly unsustainable.
7
Languages
1000s
Cut Sheets Created
10X
Faster Time to Market
How Atkore Uses It’sRapid to Accelerate Spec Sheet Creation
Managing spec sheet creation across multiple brands was once a highly manual and time-consuming process for Atkore. With thousands of products and frequent data changes, the workload was overwhelming and error-prone.
Key challenges included:
- Manual formatting and layout of spec sheets for each product
- Difficulty maintaining consistency across multiple brands
- Slow turnaround when product data or certifications changed
- Disjointed workflows between product data systems and spec sheet publishing
Atkore turned to the It’sRapid Spec Sheet Automation Platform to transform its process. With It’sRapid, the company can now generate spec sheets automatically using pre-approved brand templates.
Key benefits of the solution:
- Automated generation: Spec sheets are created instantly using brand-specific designs
- Direct integration with Salsify: Product data is pulled in automatically and published back to Salsify as a PDF
- Always up to date: Changes to product data trigger instant refreshes of spec sheets
- Massive time savings: Thousands of hours saved annually across teams
- Scalable across brands: Easily supports multiple brands, each with their own look and feel</
About Atkore
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