Our Story
It all started when one of the largest CPG companies in the world approached our founder, David Feinleib, about a new business opportunity. Despite having tremendous resources, the company’s creative team was challenged to keep up with the demands for content being placed on its creative team and agencies.
The executive at the client posed the following: if David and his team could build software that would help scale content creation, while adhering to the Brand style guidelines, the CPG would be the first customer for the product. It was too good an opportunity to pass up and IT’SRAPID was born!
What started out as a simple web tool for building E-Commerce banners for a single retailer rapidly became a comprehensive toolset for creating banners, images, videos and more across multiple retailers, social networks and direct-to-consumer sites.
It’sRapid now supports a variety of different channels, formats and brand style guides, across Retail Media Networks, Social Networks and On-Page (Above The Fold and Below the Fold) Content. Other customers soon joined the It’sRapid community and It’sRapid was off and running.
Our Team
David Feinleib, Founder & CEO
Dave is known for his dedication to customers and team members. An experienced entrepreneur and executive, he thrives on translating business requirements into products that everyone can use. His previous company, Content Analytics, a leading E-Commerce Analytics and Content Management platform, was acquired by Syndigo/The Jordan Company in 2019. Earlier in his career, he led Product Management teams at Microsoft and was an investor at Mohr Davidow Ventures. Dave is the author of Bricks To Clicks, Big Data Bootcamp, and Big Data Demystified. Dave holds a BA from Cornell University and an MBA from the Graduate School of Business at Stanford University. When he’s not working on IT’SRAPID, he enjoys spending time in the outdoors with his family.
Melyssa Revilla, Customer Success
Melyssa joined It’sRapid after multiple roles in the agency world supporting clients. From training to project management to hands-on work delivering best in class creative, Melyssa has an unparalleled passion for helping customers be successful.
Dan St. Pierre, Sales
Before It’sRapid, Dan was Vice President of Sales, North America for eStoreMedia. Prior to eStore, Dan led Marketplace Growth for Brainlabs, and was Global Director of Business Development for Profitero. Dan began his career with Sports Insights (now Action Network). Dan holds a Bachelor’s Degree from Saint Joseph’s College.
Andrew Galkin, Product
At It’sRapid, Andrew combines his interests in technology, data and design. Andrew works closely with customers, product and engineering. Previously, Andrew worked at Content Analytics and Syndigo.
Brian Rauls, Finance
Brian Rauls manages finance, accounting, HR, operations and legal for technology and financial services companies. His areas of expertise include cash management, financial controls and accounting policy & systems and the implementation of best practices. A highly skilled communicator, Brian manages relationships with C-level executives, investors, internal teams, partners and clients, and is adept at identifying critical issues and formulating and implementing solutions quickly, decisively, and cost-effectively. Brian holds a BA in Operations Management from CSU Fullerton.
Advisors
Keith Anderson. Keith was previously head of strategy at Profitero, a leading digital shelf analytics company.
Bryan Gildenberg. Bryan Gildenberg is the Founder and CEO of Confluencer Commerce and one of the well-known “CPG Guys.” Prior to Confluencer Commerce, Bryan was SVP, Commerce at Omnicom and Chief Knowledge Officer at Kantar. Bryan holds an MBA from the Babson Graduate School of Business. A highly respected industry commentator, speaker and writer, Bryan works with leading brands and retailers worldwide to provide unparalleled industry insight.
Anne Zybowski. Anne Zybowski is Vice President E-Commerce and Digital Shelf at Circana (which was formed through the merger of IRI and NPD). At Circana, Anne leads the commercialization of the Circana Digital Shelf Platform. Prior to Circana, Anne was Vice President of Strategy and Business Development at Ideoclick and Team Leader, Omnichannel and Digital Shelf Analytics at The Clorox Company. Anne holds a BA from The Johns Hopkins University and an MBA from the University of Rochester – Simon Business School.