Sell Sheet Automation: How It Works

Build and Automate Sell Sheets Right From Salsify

Creating professionally-designed sell sheets, tasting notes, spec sheets, or price lists has never been easier—or faster. With It’sRapid, you can generate beautiful, brand-aligned PDFs in just a few clicks, directly from your product content in Salsify.

Whether you’re looking to create a document on-demand or keep content continuously up-to-date, our platform gives you two powerful ways to get started.

🚀 Start the Workflow From Salsify

  1. Select the channel you want to generate sell sheets or tasting notes for.
  2. Choose one of two methods:
    • On-Demand Generation: Kick off a channel publish to It’sRapid. This is ideal for one-off or manual creation.
    • Automated Workflow: Set up a webhook that automatically alerts It’sRapid when product content changes—perfect for hands-free automation.
  3. It’sRapid takes it from there—pulling in the latest product data, applying your selected template, and generating a polished PDF or PowerPoint for each SKU or product family.

We help configure both options to match your team’s workflow and cadence.

🧩 Asset Review and Editing

Content length can vary wildly—and that’s okay. Our system handles it in two ways:

  • Auto Formatting: Text blocks dynamically adjust spacing and layout based on content length to avoid overflow and maintain a clean look.
  • Manual Fine-Tuning: Need more control? Open the document in the It’sRapid interface to make direct design tweaks before finalizing.

We can even automatically re-order bullets based on text length or dynamically adjust font sizes to fit requires layout areas. You stay in control of how the final output looks, without needing to dive into complex design tools.

🔁 Keeping Content Fresh & Synced

Once the PDF is created, it’s published right back to a Digital Asset slot in Salsify. But what happens when your product content changes?

We’ve got that covered:

  • Webhook Integration: When content changes in Salsify, a webhook notifies It’sRapid instantly.
  • Real-Time Updates: We regenerate updated sell sheets, tasting notes, spec sheets, and price lists and either:
    • Notify you via email that new assets are ready for review, or
    • Automatically publish them back to Salsify (your choice!).

No manual chasing. Just always up-to-date collateral.

🙋 Have Special Use Cases?

No two product teams are alike, and we’re happy to help tailor the setup to your specific needs—whether that means unique SKU grouping logic, additional templates, or custom triggers.

Reach out today to learn how It’sRapid can streamline and scale your sell sheet creation workflow.

online review tools

Designed to meet your needs

Our online review, editing and proofing tools make it quick and easy to review and update sell sheets, tasting notes, spec sheets and price lists before publishing final versions. With built-in support for editing, font changes, graphics, image background removal and text positioning, creating great looking marketing and sales materials has never been easier.

Find out how The Wine Group, a leading wine producer, is using It’sRapid to scale creative design and production across more than 120 brands.

Contact us to find out more!