Kids2 Sell Sheets Case Study

Kids2 Transforms Global Content Creation with It’sRapid

Kids2 is revolutionizing its go-to-market operations by adopting the It’sRapid Creative Automation Platform to scale the creation of sell sheets and sales presentations across a massive product portfolio. With over 1,000 SKUs spanning 7 languages and multiple international markets, Kids2 faced the challenge of delivering brand-accurate, timely content at scale. Traditional workflows, which relied heavily on manual design processes and cross-functional coordination, were slow, costly, and error-prone.

The It’sRapid platform offers a centralized, scalable solution. Shared templates allow teams to quickly produce sell sheets across multiple brands while dynamically inserting brand-specific logos, color schemes, and visual elements. This ensures visual consistency across all marketing materials—without the need to recreate assets from scratch for each region or brand.

Whether the output format is a PDF for printing or a PowerPoint deck for virtual sales enablement, the automation dramatically reduces manual design time, improves brand control, and shortens the time from ideation to delivery. As a result, Kids2 can keep pace with evolving product lines, retailer timelines, and global campaign demands.

User-Friendly Interface for Agile Execution

One of the key advantages of It’sRapid is its no-design-skills-needed interface. The Kids2 team—from product managers to regional marketers—can create and modify content using drag-and-drop tools within approved templates. Legal disclaimers, product benefits, pricing, and selling points are all editable through a guided workflow that ensures both compliance and customization.

Design teams retain oversight through an optional review step, giving them the ability to make refinements or approve content before finalization. This hybrid approach empowers business users while maintaining quality standards, eliminating the traditional bottlenecks that come with centralized design dependencies.

Seamless Integration with Product Data Systems

Through direct integrations with Salsify and SharePoint, It’sRapid connects content creation to real-time product data and digital asset libraries. This ensures that product specs, pricing, and marketing claims remain up-to-date and automatically synced across all sell sheet versions—reducing the risk of outdated or inconsistent information reaching retail partners or end customers.

File management is also streamlined. Finalized sell sheets are stored, versioned, and distributed through the same integrated systems Kids2 already uses, creating a fully connected content supply chain. This operational efficiency saves the company over 50,000 hours annually, freeing up teams to focus on strategic growth initiatives.

Localization Made Effortless

In addition to scale and speed, It’sRapid enables powerful localization capabilities. For a company like Kids2, which operates in diverse global markets, creating localized