How Newell Brands Streamlined PDP Copy Optimization Across 20+ Brands on Amazon
The Challenge: Slow, Manual Workflows Holding Back Growth
Newell Brands, home to more than 20 iconic brands like Rubbermaid, Sharpie, Coleman, and Mr. Coffee, faced a growing challenge in keeping Product Detail Page (PDP) content up-to-date on Amazon.
- Manual content updates for titles and descriptions across thousands of SKUs
- Frequent content refresh needs tied to seasonality, SEO trends, and packaging changes
- Typical update cycles of 8–10 weeks, too slow to keep pace with the competition
- Inability to efficiently scale content updates across a multi-brand portfolio
With performance on Amazon increasingly driven by optimized, keyword-rich content, Newell needed a faster, smarter solution.
The Solution: It’sRapid AI PDP Writer
Newell implemented the It’sRapid AI PDP Writer, a fully integrated, end-to-end platform purpose-built to streamline the creation and optimization of product titles and descriptions for Amazon and other retailers.
Key capabilities included:
- Two distinct workflows:
– Optimize existing content
– Create new content from scratch - Retailer-specific tuning to meet Amazon’s length and formatting rules
- Built-in brand safeguards to ensure content stays true to each brand’s voice
- SEO keyword integration to improve discoverability and ranking
- Real-time UI editing and AI feedback loops to refine results
The Benefits: Speed, Scale, and Smarter Content
With It’sRapid, Newell gained a dramatically more efficient workflow:
- Significantly reduced turnaround time — from 8–10 weeks to just days
- Thousands of hours saved annually
- On-demand refresh capability to stay ahead of trends and competitors
- Higher PDP performance driven by keyword-optimized copy
- Greater agility to respond to market and retailer changes
Results: Faster Refreshes, Better Rankings, Stronger Sales
- ⚡ Thousands of hours saved per year across brands and product teams
- 📈 Improved search rankings on Amazon through SEO-enhanced content
- 🛒 Sales lift tied to more compelling, up-to-date product pages
- 🧠 Smarter workflows that empower teams to scale without growing headcount
Conclusion
Newell Brands now refreshes and optimizes PDP content at the speed of retail, thanks to It’sRapid’s AI-powered solution—driving measurable improvements in efficiency, discoverability, and revenue performance on Amazon.
About Newell Brands
Newell Brands’ goal is to be a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive.
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