Retail Media Creative Management Platform – Instacart
With thousands of brands looking to launch display and shoppable video campaigns, Instacart needed a simple way to help brands and advertisers build more creative faster. Here’s how Instacart accelerated creative production, delivered more ad campaigns, and scaled advertiser partnerships using IT’SRAPID.
1000’s
Of brands
10X
Faster creative time
100%
Happier ad sales teams
Producing and Distributing Images and Ads at Scale
In order to effectively create, collaborate, and distribute ad content at scale, PepsiCo recognized the need to integrate their teams with one tool that provided a library of ready-made retailer templates and ad format libraries. IT’SRAPID’s platform provided the solution they needed.
About Instacart
Instacart is one of the leading grocery delivery services in the world. It has partnerships with 1,400 retail banners comprising 80,000 stores. In 2022, it fulfilled 262.6 million orders with a total transaction value of $28.8 billion and an average transaction value of $110.
Before using IT’SRAPID, Instacart’s ad sales team faced a challenge with helping get advertisers display, brand page and video creative built in time for new campaign launches. Design teams at brand and ad clients were already overloaded with work, while smaller brands struggled with limited or no resources to help build creative.
This caused a slowdown in adoption of ad formats and campaigns going live, and an inability to be nimble and take advantage of the newest ad formats as well as to deliver on customer expectations.
Start creating content faster!
With tools to make every part of your ad design, collaboration, and delivery more efficient and effective, supercharging your digital ads with IT’SRAPID has never been easier.