Modernizing Sales Enablement with Automated Sell Sheets

By integrating Salsify data with the automation of It’sRapid, Ocean Spray turned a stagnant, manually-driven, months-long sell sheet process into a dynamic system that produces accurate sell sheets in hours. This recaptured over 700 hours of annual productivity while empowering sales teams to deliver real-time product updates to retail partners 10x faster than before.

The Problem

Before partnering with It’sRapid, Ocean Spray relied on a legacy, homegrown process that produced only simple static PDFs. As a result, the Sales Operations team spent significant time manually updating individual documents, a task that was both inefficient and could be prone to errors.

“Multiple teams expressed dissatisfaction with the existing way sales enablement materials were being produced. It was tedious and cumbersome, and we were spending time on activities that were non-value adding.” – Patrick Oba, Associate Manager, Digital Data Syndication

For a portfolio of their size, generating sell sheets could take weeks or even months, creating a significant bottleneck for sales representatives working directly with their retail and foodservice partners. Beyond that, they needed a solution that would directly integrate with the Global Data Synchronization Network (GDSN) and their e-commerce platform, Salsify. Finally, they needed a tool that would be intuitive and easy for Sales Operations to manage with minimal effort.

The Solution

Ocean Spray needed a modern, scalable solution that could integrate directly with Salsify, their central platform for GDSN product data and e-commerce content. This led them to us, It’sRapid. Not only do we have deep integration with Salsify, but It’sRapid also has the ability to handle Ocean Spray’s complex product hierarchies across flavors, cases, and quantities.

“We’ve made incredible efficiency gains and our customer experience has improved substantially. Providing accurate, up‑to‑date sell sheets quickly reinforces trust with our customers, supports stronger partnerships, and enables faster decision making on their end. These qualitative gains—paired with time savings and reduced manual labor—form the core of our ROI.” – Patrick Oba, Associate Manager, Digital Data Syndication

Using Salsify as a single source of truth, the new workflow automatically generates live PowerPoint sell sheets through evergreen links from the It’sRapid platform, ensuring sales teams and customers always access the latest information. It now supports 500-700 SKUs, pulling in 30-120 attributes and up to 25 digital assets per item.

The Impact

• Drastic Efficiency Gains: The time required to produce sell sheets for an entire product line was reduced from weeks or months to just hours, resulting in 720+ hours saved per year.

• Improved Speed to Market: Ocean Spray can now share accurate product information with customers 10X faster, resulting in same-day or near same-day production.

• Enhanced Customer Experience: Providing rapid, accurate data reinforces customer trust and enables faster decision-making for retail partners.

• Workflow Streamlining: Moving from manual data entry to automated generation has significantly reduced manual labor and eliminated human error.