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It’sRapid Reads
Insights, product updates, digital shelf strategies, and more!
Getting Her Start: From Fashion to Ghirardelli David Feinleib: My guest on today’s show is Pam Perino, eCommerce Content Operations and Development Manager at Ghirardelli Chocolate. Pam joined Ghirardelli after a career in the fashion space with Claiborne, DKNY Jeans,...
Digital shelf optimization is the process of improving how products appear, perform, and convert across ecommerce retailer websites. It focuses on increasing product visibility in search results, improving the quality of product detail pages (PDPs), and ensuring that...
AI is quickly becoming part of the ecommerce shopping experience. Retail platforms like Amazon and Walmart now use AI assistants such as Rufus and Sparky, while external AI engines like ChatGPT, Perplexity, and Google AI Overviews increasingly help shoppers research...
Retail media continues to evolve rapidly, and the recent WBR Commerce Media Summit made one thing clear: the future of commerce media will be shaped not only by advertising technology, but also by the quality of product page content. Across discussions with brands,...
AI is rapidly changing how shoppers discover products online. From Amazon Rufus and Walmart Sparky to ChatGPT, Perplexity, and Google AI Overviews, AI systems are increasingly helping shoppers find and compare products. While most discussions around Answer Engine...
Short Answer A Mobile-Ready Hero Image (MRHI) is a product image designed so shoppers can instantly identify a product on mobile screens, where packaging text is often too small to read. Mobile-ready hero images improve the visibility of critical information such as...
When it comes to PDP performance, many brands focus on image count as a benchmark for success. But is having six images enough if three are redundant and one is missing key context? That’s where Visual Content Health scores from It’sRapid come in. It’sRapid’s...
In the competitive world of eCommerce, content is king—but not just any content. On a Product Detail Page (PDP), images drive engagement, trust, and ultimately, conversion. Yet most analytics tools still focus on counting images rather than evaluating what’s actually...
Customers have been asking for an easy way to turn their data in Salsify into Sell Sheets. That’s why we’re excited to announce the It’sRapid Sell Sheet Builder for Salsify. Now you can convert your product data and images into Sell Sheets in just a few clicks. Sell...
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