Your content, measured your way.
Define the KPIs that matter to your business. Score PDP quality across retailers, categories, brands, and markets — all from a single source of truth. Track Amazon IDQ, retailer scorecards, mobile readiness, localization, and more in one customizable dashboard.
Book a DemoCustomizable dashboards. Every KPI you care about.
Stand up a different dashboard for every retailer, category, or international market — each with its own KPIs, weights, and benchmarks. Below: real Optix™ audit configurations.
Home Hardware — PDP readiness by SKU
A retailer-specific view tracking Optix™ Score alongside Title Clarity, Mobile Legibility, Secondary Image Strength, and Decision-Support across the live catalog.
Amazon IDQ dashboard with Listing Quality Score
An Amazon-specific audit aligned to Listing Quality Score and content completeness — A+, Brand Story, Video, image count and resolution, feature bullets, and SEO-optimized titles, all benchmarked against Amazon's own thresholds.
Multi-market dashboard with Localization scoring
A configurable international audit with Localization, Communication, Cohesiveness, and Conversion KPIs — period-over-period trended across 20+ tracked SKUs in local language.
These are just a few examples — your dashboard is configured to your business, your retailers, and your markets.
Built for the teams driving conversion
Brand, ecommerce, and analytics teams all work from the same source of PDP truth — with views tailored to their decisions.
Brand & Category Managers
Pinpoint the exact PDP gaps costing you conversions — by SKU, by retailer, by KPI.
Ecommerce Operations
Standardize how every product is scored against the KPIs that actually move your business.
Analytics & Insights
Trend PDP health over time and prove the ROI of every content investment.
A KPI library, not a fixed scorecard
Choose from our standard PDP KPIs or define your own. Each KPI scores 0–100 and rolls up to an overall Optix™ Score.
- Optix™ Score — overall PDP readiness, 0–100
- Title Clarity — keyword placement, length, scannability
- Mobile Legibility — hero, secondary, and feature images
- Secondary Image Strength — vs. category playbook
- Decision-Support — FAQ and below-the-fold coverage
- AEO/GEO Readiness — answer-ready snippets for AI discoverability
Configure for your business
Every brand measures success differently. Optix™ adapts — by retailer, category, market, and team.
- Custom KPI weighting per category, brand, or retailer
- Retailer-specific scorecards (Amazon, Walmart, Target, Home Hardware)
- International market support with localized scoring
- Side-by-side competitive benchmarking
- Period-over-period trending with delta scoring
- Drill-down from dashboard → product → individual image audit
Analyze → Create → A/B Test → Audit
PDP Audits are the close-the-loop step in the It'sRapid workflow — proving every content change actually moves the score.
Analyze
Score current PDPs against your KPIs.
Create
Generate optimized images and copy at 10x speed.
A/B Test
Validate which variant wins with shoppers.
Audit
Re-score, trend, and prove the lift.
Ready to see your PDPs scored?
Book a working session — we'll configure a sample audit on your live SKUs.
From dashboard score to image-level recommendations
Every dashboard row drills into a full PDP Readiness Report — the exact images, copy blocks, and attributes scored, with prioritized fixes.