How Church & Dwight Scales Global PDP Optimization with It'sRapid
A single creative automation platform for PDP images, banners and digital ad creative across brands, markets and languages — turning slow, fragmented production into a unified, brand-guarded content engine.
Church & Dwight, the company behind brands like Arm & Hammer, OxiClean, and Batiste, needed a faster way to create localized PDP images and digital ad banners as content demands grew across regions, retailers, and partners. Their manual, design-heavy workflow slowed launches, created production bottlenecks and made it difficult to maintain consistent branding across global markets. Distributors and regional teams often relied on outdated assets or recreated content themselves, leading to inefficiencies and brand inconsistency.
By implementing It'sRapid, Church & Dwight established a centralized content creation platform built on brand-approved templates that regional teams can easily customize for local needs. The result is faster content production, stronger brand governance and scalable localization across every market.
The Challenge
Delivering on-brand, localized creative across a global portfolio meant juggling thousands of SKUs, multiple regional teams and constant localization needs — all while relying on manual, ad-hoc production processes that were difficult to scale and hard to govern.
A Global Content Creation Hub
Create one set of templates for PDP images and banners with locked logos, colors, fonts and layouts.
Local eCommerce directors adapt only the elements they need (imagery, copy, pricing, language, etc.) without touching core brand standards.
Deploy consistent, localized creative across brands, retailers, markets and languages from a single platform.
Built for Global Creative Automation
Lock in logos, colors, fonts and layouts so every market stays on brand.
Adapt PDP images and banners for dozens of markets and languages from one platform.
Local marketers and distributors create content without specialized design skills or agencies.
Cut production bottlenecks and launch more content, more consistently, in less time.
Generate consistent product images and digital ad creative across the full funnel.
Prevent brand dilution with template guardrails and centralized governance.
Stay ahead of the digital shelf.
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