Customer Success Story · Industrial Manufacturing

How Wastequip Built The Best Parts Catalog in the Waste Industry

With It'sRapid and Salsify, Wastequip launched an interactive digital catalog with 1500+ parts that is fully managed by their customer service team and updated with a single publish.

1500+

Catalog parts

Daily

Content updates from Salsify

Interactive

Shoppable content

Wastequip is North America's leading manufacturer of waste handling equipment from garbage trucks and rolloff trucks to steel and plastic containers and every part needed to service them. Their customers depend on being able to find the exact part for the truck they're working on, right when they need it.

Wastequip partnered with It'sRapid to launch their first interactive parts catalog that is powered by Salsify as the source of truth. The result: a shoppable, always-current catalog that the customer service team manages on its own, with new updates published in minutes.

"We've received rave reviews on our interactive parts catalog. Managing it is as simple as updating content in Salsify and publishing through It'sRapid. Our customer service team owns the process, our customers get the latest information, and everything just works."

Kevin Creese

Director of eCommerce, Wastequip

The Challenge

Wastequip's parts portfolio spans hundreds of SKUs across trucks, containers, and service parts, each tied to specific model numbers and visuals. Customers needed a way to shop by part number, model, or visual and the internal team needed a way to keep that information current without slowing down.

×Hundreds of parts across truck & container lines

×Content changes need to publish daily

×No direct path from catalog to purchase

×Legacy catalogs were static and hard to update

How It Works

Product Data In. Interactive Catalog Out.

1

Update in Salsify

Wastequip's team maintains part data like descriptions, visuals, and models in Salsify as the source of truth.

2

Dynamic Catalog Built

Templates auto-populate with the latest parts, visuals, branding, and shop-by-model info right in It'sRapid.

3

Published & Shoppable

The interactive catalog goes live with click-through links that complete the sale.

The Impact

With It'sRapid + Salsify, Wastequip empowered its team to move faster and scale with its customers:

Before It'sRapid

—Static, hard-to-update parts catalogs
—Design bottlenecks for every change
—No direct link from catalog to purchase
—Customer service reliant on other teams
—Slow-to-publish product updates

With It'sRapid

→1500+ parts live in the first interactive catalog
→Customer service team owns and updates it
→Daily content publishing from Salsify
→Interactive click-through to complete the sale
→Rave reviews from internal team and customers

In Their Own Words

Hear How Wastequip Scales Its Parts Catalog

Play video — Kevin Crease talks about how Wastequip launched an interactive catalog with It'sRapid and Salsify.

Capabilities Leveraged

Built for Complex Industrial Catalogs

Shop-by-Model

Customers filter parts by truck model or container line to find the exact fitment in seconds.

Salsify Integration

Salsify remains the single source of truth so the team can publish once and the catalog updates automatically.

Interactive Clickthrough

Every part links straight back to Wastequip.com so customers can complete the purchase.

Self-Serve for Customer Service

The customer service team owns updates and publishes daily, so no design bottlenecks

Visual Shopping

Shop by product number, model number, visual, or however the customer thinks about the part.

Always Current

Content updates in Salsify publish out to the catalog in minutes, not weeks.