Customer Success Story · Consumer Packaged Goods

How PepsiCo Is Reinventing Product Content Workflows with It’sRapid

Managing product content across brands, retailers, and markets is essential—but at scale, it turns into a fragmented, manual, and time-intensive process.

1000s

Products in portfolio

10x

Scalability across catalogs

1000s

Hours saved annually

PepsiCo is always looking for ways to modernize how digital product content is created, optimized, and scaled across their portfolio of over 500 brands (including Lay’s, Gatorade, Quaker, and Doritos, to name a few). That’s why they turned to It’sRapid to transform structured product data into high-performing PDP content, mobile-ready imagery, and sales assets.

Now, the PepsiCo team achieves 10x faster speed to market, 10x scalability across product catalogs, and thousands of hours saved per year.

The demands of modern commerce content have fundamentally changed. That’s why we partnered with It’sRapid.ai to rethink how we create, optimize, and scale content across our portfolio.

Jared Taitel

Director, eCommerce Marketing, Merchandising & Design, PepsiCo

The Challenge

Managing product content at PepsiCo involves coordinating thousands of products across brands, retailers, and markets. Historically, this meant manually pulling data, rebuilding assets, and pushing updates to Digital Asset Management (DAM) systems which resulted in slow cycles, heavy effort, and inconsistent content.

PepsiCo needed a faster, more scalable approach that could turn product data into ready-to-use content automatically.

The It'sRapid Solution

PepsiCo implemented It'sRapid Optix™ to:

Score and optimize content for mobile legibility with real-time feedback

Automatically generate thousands of mobile hero images, product infographics and retail media banners directly from product data

Create photorealistic 3D product visuals for e-commerce and marketing materials

Seamlessly connect product data to content execution

This eliminated manual content creation, review cycles, and asset duplication by transforming a slow, resource-heavy process into a fast, scalable system powered by product data.

The Impact

By shifting to a workflow powered by It’sRapid, PepsiCo:

Reduced PDP content production from weeks to minutes

Eliminated hundreds of hours of review with instant mobile legibility scoring

Saved ~30 minutes per asset in metadata handling and asset delivery

Across thousands of SKUs, this translates into thousands of hours saved per content cycle. All while simultaneously improving consistency and quality.

We’re no longer limited by manual production workflows. With It’sRapid, we can analyze, optimize, and deploy content at a scale that simply wasn’t possible before.

Jared Taitel

Director, eCommerce Marketing, Merchandising & Design, PepsiCo

Integration Spotlight

Bynder + It'sRapid

PepsiCo’s workflow is made even more scalable by the direct integration between It’sRapid and Bynder. It’sRapid transforms structured product data into high-performing assets, delivering finished assets directly to Bynder, where they are instantly organized and ready for activation.

Together, It'sRapid + Bynder enable PepsiCo to automate the creation of marketing assets, eliminate manual tagging, and speed time to market.

The Takeaway

By putting It’sRapid.ai at the center of content production, PepsiCo created a system where content analysis, optimization, and large-scale asset production are built directly into the workflow, thus enabling teams to create high-quality content faster, more consistently, and without traditional scale constraints.

If one of the world’s largest CPG companies can operationalize content analysis, optimization, and production at this scale, it’s not a future-state idea, but a competitive necessity.