Customer Success Story · Industrial Manufacturing

How Atkore Automated 7,000+ Sell Sheets and Reclaimed Thousands of Hours

For industrial manufacturers, product specification documents are essential, but they can quickly become a massive operational burden when done at scale.

7,000+

Spec sheets automated

10x

Faster content creation

1000s

Hours saved annually

Atkore, a global leader in electrical and infrastructure solutions, faced this challenge head-on. With thousands of SKUs, multiple brands, and growing global demand, manual processes for cut sheets and product documents were no longer sustainable.

By using It'sRapid, Atkore transformed product content from a bottleneck into a scalable growth engine. The results speak for themselves as the team was able to create content 10x faster, automate over 7,000 documents, and reclaim thousands of hours in work.

We needed a way to scale technical content globally without adding complexity. It'sRapid made that possible.

Seth Gilbert

Senior Digital Marketing Manager, Atkore

The Challenge

For Atkore, product documents are critical to how customers evaluate, specify, and purchase products. But behind the scenes, the process can become very manual with individual document creation per product family, misaligned formatting and layouts, duplication based on branding, and slow updates.

This creates real business risk, especially when B2B buyers are primarily looking to validate specs, availability, and compatibility before buying. Outdated or inconsistent documents can erode trust, delay purchasing decisions, and limit product adoption.

At scale, even small inefficiencies can compound into thousands of hours of wasted effort, missed opportunities, and unnecessary questions.

× Per-family document creation

× Misaligned formatting & layouts

× Duplication across brands

× Slow, fragmented updates

The It'sRapid Solution

Atkore implemented It'sRapid to:

Automatically generate cut sheets using pre-approved, brand-compliant templates

Pull live product data directly from Salsify into each document

Instantly update documents when product data changes

Scale across thousands of SKUs, multiple brands, and multiple languages without added manual effort

This eliminated the need for manual design, formatting, and version control, turning what was once a slow, fragmented process into a fast, reliable system.

The Impact

By automating product document creation, Atkore unlocked both operational and commercial value:

7,000+

spec sheets generated automatically

1000s

of hours saved annually

Instant

updates across all documents when data changes

Consistent

branding across all product lines

Beyond internal efficiency, the impact extended to customers and partners by delivering more accurate, up-to-date product information and faster time-to-market.

The result: product documents evolved from static assets into high-performing tools that drive conversion and revenue.

Integration Spotlight

Salsify + It'sRapid

Atkore's success is powered by the seamless integration between Salsify, which acts as the centralized source of truth for product data, and It'sRapid, which then transforms that data into fully designed, ready-to-use content.

Together, It'sRapid + Salsify enables Atkore to centralize product data and ensure accuracy, automate document creation at scale, and deliver consistent, high-quality content everywhere. This connected ecosystem allows Atkore to operate at a higher level of product content maturity, while moving from manual processes to scalable, automated workflows.

"Salsify serves as the foundation for Atkore’s product data, and with It’sRapid, that data is activated across thousands of documents automatically. It’s a powerful example of how integrated systems can eliminate manual work and drive consistency."

Seth Gilbert

Senior Digital Marketing Manager, Atkore

The Takeaway

Industrial manufacturers face a unique challenge: high SKU counts, complex data, and constant updates, all while needing to deliver accurate, reliable product content.

Atkore's transformation shows what's possible with the right foundation. By automating product documents, Atkore didn't just save time, they created a system that can scale globally, adapt to change, and drive better customer experiences.