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It’sRapid Reads
Insights, product updates, digital shelf strategies, and more!
David Feinleib: My guest today is Dean McElwee, author of E-Commerce for CEOs and a digital transformation leader who has worked across some of the biggest names in CPG, including Coca-Cola and Nestlé, before moving most recently into the DIY and home improvement...
Getting Her Start: From Fashion to Ghirardelli David Feinleib: My guest on today’s show is Pam Perino, eCommerce Content Operations and Development Manager at Ghirardelli Chocolate. Pam joined Ghirardelli after a career in the fashion space with Claiborne, DKNY Jeans,...
David Feinleib: My guest on this show is Jared Taitel, Director of Ecommerce Marketing, Merchandising, and Design. Jared leads PepsiCo’s Ecom Merchandising and Design teams, enhancing the presence and search optimization of PepsiCo’s product portfolio and digital...
In a world where shoppers are increasingly using their phones to build shopping lists, Newell Brands has found innovative ways to stand out on mobile while keeping the consumer experience front and center. Making the Mobile Hero Work Newell recently tackled a...
Digital shelf optimization is the process of improving how products appear, perform, and convert across ecommerce retailer websites. It focuses on increasing product visibility in search results, improving the quality of product detail pages (PDPs), and ensuring that...
For years, brands focused on perfecting product content before publishing it. Teams would spend weeks designing product detail page (PDP) images, refining copy, and aligning stakeholders before launching updates. But the digital shelf has changed. Today, the brands...
AI is quickly becoming part of the ecommerce shopping experience. Retail platforms like Amazon and Walmart now use AI assistants such as Rufus and Sparky, while external AI engines like ChatGPT, Perplexity, and Google AI Overviews increasingly help shoppers research...
Retail media continues to evolve rapidly, and the recent WBR Commerce Media Summit made one thing clear: the future of commerce media will be shaped not only by advertising technology, but also by the quality of product page content. Across discussions with brands,...
AI is rapidly changing how shoppers discover products online. From Amazon Rufus and Walmart Sparky to ChatGPT, Perplexity, and Google AI Overviews, AI systems are increasingly helping shoppers find and compare products. While most discussions around Answer Engine...
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