by Lisa Lee | May 5, 2025 | Blog
Improve PDP Accessibility: AI-Powered Compliance Reporting with It’sRapid In today’s digital-first retail environment, accessibility is no longer optional. Brands are expected to deliver inclusive, compliant product content that works for all shoppers—including those...
by Lisa Lee | May 2, 2025 | Blog, E-Commerce
In the competitive world of eCommerce, content is king—but not just any content. On a Product Detail Page (PDP), images drive engagement, trust, and ultimately, conversion. Yet most analytics tools still focus on counting images rather than evaluating what’s actually...
by Lisa Lee | Oct 1, 2024 | Blog, Podcast
My guest on today’s show is Jo Callahan. Jo is Vice President of Client Strategy and Insights at Bazaarvoice. Prior to Bazaarvoice, Jo led global partnerships at Pinterest, and before that, she was with Unilever for 10 years, where she led media for the foods...
by Lisa Lee | Sep 19, 2024 | Uncategorized
SAN FRANCISCO, Sept. 19, 2024 / It’sRapid, a leader in creative automation solutions, is proud to announce its expanded partnership with Instacart, the leading grocery technology company in North America. It’sRapid is the first API integration to...
by Lisa Lee | Sep 13, 2024 | Blog, Podcast
My guest on today’s show is Matt Pierre, partner at The Partnering Group. Previously, Matt was Senior Director of E-commerce at General Mills and had a 28-year career at Mills across shopper marketing, marketing management, and finance. We discussed Matt’s...
