How Adam Equipment Modernized Price Lists, Sell Sheets and Data Sheets with Salsify & It'sRapid
Adam Equipment is a leading global manufacturer of precision weighing equipment, serving laboratory, industrial, medical and educational markets — with thousands of SKUs across multiple regions, currencies, languages and product variations.
With thousands of SKUs across multiple regions, currencies, languages and product variations, Adam Equipment must deliver accurate, up-to-date product information to customers around the world. Their catalog spans six global branches and multiple price groups — resulting in some 50 unique price lists that must be kept current.
By partnering with It'sRapid and Salsify, Adam Equipment transformed price list, sell sheet and data sheet production from a manual, multi-week effort into an automated, always-on system.
"Before It'sRapid, even small product or price changes meant manually rebuilding documents — a process that often took weeks or even months."
The Challenge
For years, Adam Equipment relied on a manual, time-consuming workflow to build and maintain price lists, sell sheets and data sheets. Even small product or price changes required hours of layout adjustments, image updates, reformatting and version control — across regions, currencies, languages and price groups.
This slowed internal processes and made it difficult to ensure customers consistently received the most accurate, current product details.
Why Adam Equipment Chose It'sRapid
Adam Equipment selected It'sRapid for its ability to automate and standardize document creation worldwide:
Deep Salsify integration for data ingestion and asset delivery
Automated creation of brand-aligned price lists, sell sheets and data sheets
Multi-region, multi-currency, multi-language publishing with multiple price groups
Flexible, design-safe templates aligned to brand guidelines
Self-service system Adam Equipment's team can control and update anytime
Republish to Salsify or export for every team and channel
A Fully Integrated Workflow
Specs, pricing, images and regional variations flow automatically into It'sRapid — no spreadsheets, no manual updates.
Consistent layouts, tables, currencies and image handling keep every document on brand.
It'sRapid pulls the correct SKUs, languages and price groups into each document instantly.
When data changes in Salsify, Adam Equipment simply republishes — documents regenerate in seconds.
Documents can be delivered back to Salsify or exported for use across teams and channels.
Designed for Product Detail at Scale
Salsify + It'sRapid
Adam Equipment's success is powered by the seamless integration between Salsify, which acts as the centralized source of truth for product data, and It'sRapid, which transforms that data into fully designed, ready-to-use price lists, sell sheets and data sheets.
Together, Salsify + It'sRapid lets Adam Equipment centralize product data, automate document creation at scale and deliver consistent, high-quality content across every region, currency and language.
A Strong Partnership
The collaboration between Adam Equipment and It'sRapid has been exceptional. Adam Equipment's clear vision for efficiency and global consistency, combined with It'sRapid's automation platform and hands-on support, created a powerful foundation for long-term success.
Together, the teams built a scalable, data-driven system that continues to evolve — strengthening accuracy, accelerating workflows and supporting Adam Equipment's global growth.