The commerce content AI platform deepens partnerships with global CPG leaders and surpasses 140 episodes of its “Beyond the Shelf” podcast.
PALO ALTO, Calif. — Aug. 26, 2026 — It’sRapid, the leading AI platform for commerce content, is entering the second half of 2026 with strong momentum, expanding its footprint across enterprise CPG and industrial brands, growing adoption of its Optix™ intelligence suite, and strengthening its position as a leading voice in the digital shelf and retail media space.
The company’s platform turns product data into retailer-ready assets, including PDP content, retail media banners and videos, sell sheets, catalogs, price books, and product documentation, as enterprise brands move toward in-house, AI-automated production at scale. It’sRapid says the shift reflects a broader change in how large brands approach commerce content, as the addressable market keeps expanding on the back of growing retail media investment, SKU and channel proliferation, and tightening retailer-specific content requirements across marketplaces like Amazon, Walmart, and Target.
“The first half of 2026 made it clear that commerce content can’t be an afterthought anymore. Brands like Ferrero, Wastequip, and Church & Dwight are proving that when you treat content as infrastructure instead of a one-off project, you move faster and win more shelf space,” said David Feinleib, CEO and Founder of It’sRapid.
Momentum was driven by expanded work with some of the world’s largest consumer brands. Ferrero, whose portfolio includes Nutella, Kinder, and Tic Tac, partnered with It’sRapid to bring content testing and optimization earlier into its creative process, cutting creative decision time in half while evaluating hundreds of images ahead of launches like its recent Nutella Peanut rollout. “With It’sRapid, developing strategic, optimized eCommerce content is a science,” said Helen Makri, Senior Manager of eCommerce Digital Content at Ferrero.
Similar results followed elsewhere in the portfolio. Wastequip used It’sRapid to launch the North American waste industry’s first interactive, shoppable parts catalog, with more than 1,500 parts self-managed by its customer service team. Church & Dwight built a centralized, brand-governed template system that lets regional teams localize PDP and digital ad creative for dozens of global markets without design bottlenecks.
Adoption also continued to build for Optix™, the company’s AI engine for scoring and optimizing product content, as more enterprise customers add it alongside It’sRapid’s PDP optimization, creative media, and sell sheet automation tools. Together, the products give brands a single, connected system for content, infrastructure the company believes will only become more critical as AI reshapes how products are discovered and evaluated online.
It’sRapid’s momentum has also extended into the broader industry conversation. “Beyond the Shelf,” the company’s podcast hosted by Feinleib, surpassed 140 episodes in 2026, featuring senior retail media and digital shelf leaders from organizations including Walmart Connect, Ferrero, LG Electronics, Kids2, and Grocery TV.
“Beyond the Shelf is quickly becoming the go-to source for essential insights that can benefit an eCommerce company’s strategy and bottom line in the age of AI. It is a must-watch.” according to Dan St. Pierre, VP of Strategy at It’sRapid.
The company’s revenue, enterprise client base, and headcount all grew through the first half of the year, a trend it attributes to high customer retention, deep integrations with PIM and DAM partners including Bynder, Salsify and Syndigo, and expanding usage as brands’ content needs compound alongside channel growth.
Looking ahead, It’sRapid is preparing to mark the 150th episode of “Beyond the Shelf” and continue expanding existing client relationships, with runway for growth beyond its core CPG and retail base into new verticals, additional retail media networks and marketplaces, and adjacent content types.
“We’re heading into the second half of 2026 with more momentum than ever: more brands relying on us, growing adoption across our product suite, and a community of industry leaders tuning into Beyond the Shelf every week,” said Feinleib. “The next few months are going to be some of our biggest yet.”
For enterprise brands looking to modernize how they create, optimize, and publish commerce content at scale, It’sRapid’s first-half performance signals that the company is entering the second half of the year with significant momentum.
ABOUT IT’SRAPID:
It’sRapid is the leading AI platform for commerce content, founded in 2021 and headquartered in Palo Alto, California. Its Optix™ intelligence suite identifies AEO/GEO, image, and content optimization opportunities, while its automation platform transforms product data into retailer-ready assets, including PDP content, retail media banners and videos, sell sheets, catalogs, price books, and product documentation, in minutes instead of months. Integrated with leading PXM and DAM platforms including Salsify, Syndigo, and Bynder, It’sRapid helps enterprise brands create, optimize, publish, and maintain always-current commerce content at scale. Trusted by leading global brands including Church & Dwight, Mondelez, PepsiCo, and Ferrero, It’sRapid enables brands to deliver accurate, retailer-ready commerce content faster, more efficiently, and at scale. Learn more at https://itsrapid.ai/.